Junyao Tang
Long Island City,NY
Summary
Armed with a double major in psychology and finance, I craft marketing strategies that effectively resonate across diverse demographics, leveraging insights into human behavior and business acumen. My internships in human resources and research analysis have not only honed my understanding of what makes businesses and individuals distinctive but have also intertwined my academic insights with real-world applications. I love tackling challenges. I thrive in environments that stimulate creativity and strategic execution, always eager to see my projects make a real impact.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Product Marketing Specialist
Eri Verse
NYC, NY
01.2024 - 06.2024
- Current: Leading cross-functional efforts to bridge company operations with U.S. teams and production lines for product importation and distribution in the American market.
- Conducted comprehensive market research to assess potential market size and consumer interest in fashion accessories for AirPods Max.
- Independently managed the planning and execution of qualitative interviews to gather insights and provide feedback to the team.
- Assisted in monitoring and enhancing the brand's website and social media.
Human Resources Intern
Zofound Asset Management Co.
Shanghai, China
01.2023 - 04.2024
- Led the 2023 International Student Recruitment Event, developing and implementing a strategy to attract top international talent.
- Collaborated with senior management to create and publish the Company Employee Handbook, incorporating the company’s vision, mission, and values while benchmarking against industry standards.
- Managed the end-to-end interview and recruitment process, from initial resume screening to coordinating interviews and facilitating panel discussions to assess candidate fit and skills.
Research Analyst Intern
Leading Capital Management Co.
Shanghai, China
06.2022 - 08.2022
- Conducted in-depth analysis of investment targets, focusing on Gen Z demographic challenges and perspectives.
- Organized teleconferences and conducted interviews with senior executives to extract critical insights.
- Proposed innovative solutions to redefine product demand and address phases of product decline.
- Assisted in preparing and delivering presentations that highlighted investment targets' strengths and weaknesses.
Education
Master of Science - Integrated Marketing
New York University
New York, NY12-2024
Bachelor of Science - Finance
University of Rochester
Rochester, NY05-2023
Bachelor of Arts - Psychology
University of Rochester
Rochester, NY05-2023
Skills
- Digital Marketing Expertise
- Client Engagement
- Fluent in Chinese and English
- Strategic Marketing
- Customer research
- Market Analysis
Certification
- Certification in Google Ads, Twitch Gameplan, Spotify, Amazon Ads, The Trade Desk.
- Certification in HubSpot Marketing Software
Timeline
Product Marketing Specialist
Eri Verse
01.2024 - 06.2024
Human Resources Intern
Zofound Asset Management Co.
01.2023 - 04.2024
Research Analyst Intern
Leading Capital Management Co.
06.2022 - 08.2022
Master of Science - Integrated Marketing
New York University
Bachelor of Science - Finance
University of Rochester
Bachelor of Arts - Psychology
University of Rochester