Summary
Overview
Work History
Education
Skills
Timeline
Generic

Justin Banks

Henderson,NV

Summary

Goal-oriented marketing professional with 15 years of progressive experience in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance.

Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports, and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.

Overview

15
15
years of professional experience

Work History

Sales and Marketing Director

Home Instead Las Vegas
11.2024 - Current
  • Grow Referral Partner Network: Build and expand relationships with healthcare professionals, community organizations, and other potential referral sources to drive new business.
  • Nurture Relationships: Maintain strong, ongoing relationships with referral partners and clients to ensure continued collaboration and satisfaction.
  • Oversee Day-to-Day Operations: Manage the local office’s daily functions, including staff coordination, workflow optimization, and client service.
  • Conduct In-Home Consultations: Lead personalized consultations to assess client needs, explain services, and create tailored care plans.
  • Networking & Marketing: Establish and attend key networking events, strengthening the company’s presence within the community and generating new leads.
  • Host Marketing Events: Plan and execute marketing events to raise brand awareness and attract new clients, resulting in increased market visibility.
  • Achieved 35% Revenue Growth Year-Over-Year: Successfully implemented strategic marketing initiatives that resulted in a significant increase in sales revenue.
  • 13% Client Growth: Spearheaded campaigns that led to a notable increase in client acquisition and retention.

Marketing Liaison

Varsobia Home Care Services
01.2024 - 06.2024
  • Developed strong relationships with key stakeholders, enhancing partnerships and collaboration opportunities.
  • Analyzed competitor offerings, providing valuable insights for product development and positioning.
  • Assisted in conducting SWOT analyses to identify areas of improvement within the organization''s business operations.
  • Helped with planning and hosting of marketing events.
  • Act as liaison between referral partners and agency to communicate information about group homes and independent living homes
  • Organize luncheons with case management departments at hospitals, skilled nursing facilities, and rehab facilities
  • Built new accounts and increases referrals from existing accounts

Marketing Liaison

Comprehensive Health Services Inc.
06.2022 - 12.2022
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Responsible for the overall growth and development of referral sources within assigned territory, including primary care physicians (PCP), specialists, and case managers
  • Act as a liaison between referral partners and agency to communicate information about services, insurance coverage, and patient care
  • Strategize and implement marketing plans to grow patient census
  • Organize wellness events with assisted living and memory care facilities
  • Arrange staff in-service meetings to promote and discuss benefits of organizations home health services
  • Establish new accounts and increase referrals from current referring sources

Director of Marketing and Business Development

Elite Medical Center
06.2019 - 10.2019
  • Increased brand awareness by developing and implementing comprehensive marketing strategies.
  • Managed cross-functional teams for streamlined project execution and optimal results.
  • Collaborated with the sales team to develop targeted lead generation campaigns that accelerated pipeline growth.
  • Implemented marketing strategies which resulted in 3.1% growth of patient volume in Q3 resulting in highest patient volume in hospitals history
  • Built brand awareness and generated leads while managing internal and external marketing campaigns
  • Managed entire marketing and business development departments as well as execution of marketing plan that included strategies to build worker's comp, medial liens, and Las Vegas tourism business


Vice President of Global Marketing

LasVegasTickets.com
06.2013 - 06.2019
  • Negotiate contracts and corporate sponsorships
  • Directly manage Latin Marketing, Domestic Marketing, Business Development, and Social Media departments
  • Direct and coordinate marketing activities and policies to promote products and services
  • Review financial aspects of product development, budgets, expenditures and research and development
  • Reduced costs on inventory by average of 20%
  • Analyze business developments and monitored market trends
  • Resolved conflicts and negotiated mutually beneficial agreements between parties.

Director of Marketing

LasVegasTickets.com
10.2010 - 06.2013
  • Negotiate contracts and corporate sponsorships
  • Directly manage Latin Marketing, Domestic Marketing, Business Development, and Social Media departments
  • Direct and coordinate marketing activities and policies to promote products and services
  • Review financial aspects of product development, budgets, expenditures and research and development
  • Analyze business developments and monitored market trends
  • Oversaw preparation of marketing copy, images, videos, emails and other collateral
  • Supervised all marketing and planning activities to exceed third party segment sales and margin goals
  • Worked with marketing teams to create, deploy and optimize effective campaigns for Travel and Tourism industry.

Education

Bachelor of Science - Business Administration

Nevada State College
Las Vegas, NV
05.2020

Skills

  • Marketing campaign evaluation
  • Rapport and relationship building
  • Brand-building strategies
  • Business growth and retention
  • Contract negotiation expertise
  • Sales quota achievement
  • Contract negotiations
  • Performance tracking and evaluations

Timeline

Sales and Marketing Director

Home Instead Las Vegas
11.2024 - Current

Marketing Liaison

Varsobia Home Care Services
01.2024 - 06.2024

Marketing Liaison

Comprehensive Health Services Inc.
06.2022 - 12.2022

Director of Marketing and Business Development

Elite Medical Center
06.2019 - 10.2019

Vice President of Global Marketing

LasVegasTickets.com
06.2013 - 06.2019

Director of Marketing

LasVegasTickets.com
10.2010 - 06.2013

Bachelor of Science - Business Administration

Nevada State College

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