Justin Burrows
Brownsville,Vermont
Summary
Highly experienced senior ecommerce specialist with a proven track record in driving revenue growth and optimizing online sales channels for global brands. Offers a flexible and creative approach to developing and implementing strategic ecommerce solutions. Possesses deep understanding of industry trends, best practices, and technologies, resulting in the ability to deliver impactful results. Strong communication and leadership skills facilitate effective collaboration with cross-functional and distributed teams, ensuring successful delivery of ecommerce projects.
Overview
16
16
years of professional experience
Work History
Product Manager
High Velocity
06.2024 - 01.2025
- Supported Go-To-Market Strategy for new composable headless commerce app (Next.js).
- Prioritized product roadmap in order to achieve strategic product metrics and performance goals.
- Maintained flexibility to take advantage of opportunities and rapidly bootstrap new product features with dev team, including catalog management product.
- Produced Commerce Chats Podcast, including 12 episodes and several video shorts, to provide engaging branded content explaining novel product value proposition, establishing brand credibility and getting key insights from other ecommerce experts.
- Drove and supported relationships and integration partnerships, including integrating various content, commerce, payment, and analytics platform.
- Created completely functional prototype for High Velocity's first client in less than a month.
Senior Consultant
DMI (Digital Management, Inc.)
01.2013 - 06.2024
- Structured and drove requirement elicitation and documentation design to be consumed in an Agile framework. Continuing facilitation and collaboration throughout the process, maintaining team and client focus and identifying and eliminating roadblocks.
- Experience with a wide variety of implementations from greenfield to lift-and-shift integrations, including headless and composable ecommerce (specializing in microservices), ERP, and OMS systems.
- Prescriptive Consulting approach for the full project lifecycle from discovery to support hypercare for ecommerce projects.
- Prepared clients to run the business through coaching, training, and support documentation. Having a positive, solution-focused approach when things go sideways.
- Clients include $1 B B2B site, luxury brands, several national retail chains.
- Broad Experience with a variety of platforms and integrations, including commercetools, SAP Hybris, Adobe Commerce (Magento), fluent commerce (OMS), NetSuite, Upstart Commerce and Oracle Commerce.
Business Architect
Amplifi Commerce
07.2010 - 08.2013
- Product roadmap and requirements definition for ecommerce clients ranging from publishers (Condé Nast) to apparel (lululemon, Le Château) to sporting goods (Sportsman's Warehouse).
- Specialized in developing catalog and content load and management strategies for ecommerce clients.
Product Manager
Alliance Time
06.2009 - 07.2010
- Requirements lead for for $30MM Ashford.com consumer retail website replatform.
- Completed transition to ATG (Oracle Commerce) in less than six month, in time for Black Friday and created a stable base for growth, including multisite support.
- Independently identified stakeholders and elicited, documented, and validated requirements and data models and flows for immediate consumption for a global team of developers.
- Set performance baselines using Omniture and Google Analytics, resulting in strategic insights affecting the design of product detail page and checkout flow..
Education
MBA - Marketing
University of Michigan
Ann Arbor, Michigan05.2006
Skills
- Business Analysis
- Requirements and Strategic Roadmaps
- E-Commerce Management
- Agile Development
- Product Management
- Brand Building
- Competitor Tracking
- Research and Trend Analysis
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Product Manager
High Velocity
06.2024 - 01.2025
Senior Consultant
DMI (Digital Management, Inc.)
01.2013 - 06.2024
Business Architect
Amplifi Commerce
07.2010 - 08.2013
Product Manager
Alliance Time
06.2009 - 07.2010
MBA - Marketing
University of Michigan
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