Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Justin Clifford Ross

Norfolk,VA

Summary

Dynamic leader with a proven track record at Old Dominion University Athletics, excelling in corporate partnership sales and revenue generation strategies. Expert in developing high-value sponsorships and fostering client relationships. Adept at utilizing CRM software to enhance account management and drive business growth, consistently achieving significant results in competitive environments.

Overview

10
10
years of professional experience

Work History

Director of Corporate Partnerships

Old Dominion University Athletics / ODU Sports Properties (Playfly Sports)
Norfolk, VA
04.2024 - Current
  • Lead corporate partnership sales strategy for Old Dominion Athletics, driving new business and renewal revenue across football, basketball, and Olympic sports.
  • Developed and closed integrated sponsorship packages (digital, in-venue, hospitality, NIL, community activations) with local, regional, and national brands, maximizing partnership value.
  • Own the full sales cycle from prospecting through execution, consistently generating high-value partnerships ($25K–$150K+ range).
  • Managed and grew $2.5M+ book of business, enhancing partner retention and driving upsells through strategic account planning.
  • Build and maintain relationships with key decision-makers, positioning ODU Athletics as a premier marketing platform in Hampton Roads.
  • Collaborate with marketing, operations, and external partners to deliver measurable ROI and ensure successful activation.
  • Identified and created new revenue streams through premium hospitality, experiential assets, and branded content integrations, expanding partnership offerings.

Director of Ticket Sales

Old Dominion University Athletics / Taymar Sales U
Norfolk, VA
04.2021 - 04.2024
  • Led ticket sales strategy across all revenue-generating sports, producing over $3.5M annually.
  • Increased football season ticket base by 4,000+ seats in 2022.
  • Contributed to generating over $10M annually in athletic foundation contributions through strategic initiatives.
  • Oversaw hiring, training, and development of full-time sales staff, enhancing team capabilities and performance.
  • Created premium hospitality space “The Deck,” generating $100K+ in its first full season.
  • Implemented sales technology (FEVO, Vozzi) that improved conversion rates and enhanced customer experience.
  • Contributed to record-setting attendance across football and men’s basketball.

Sr. Account Executive

Washington Commanders
Landover, MD
02.2016 - 03.2021
  • Sold over $1,000,000 worth in new season ticket sales.
  • Identified customer needs and retained, serviced, cross-sold, and upgraded existing clients, generating new revenue streams.
  • Cultivated strong client relationships through regular communication and personalized service, enhancing customer loyalty.

• Conduct both in-stadium and inbound/outbound telephone calls to assist in closing new business and developing new relationships.

• Serve as liaison between the client services and ticket operations departments.

• Maintain detailed records of all correspondence using Arctics and CRM.

Athletic Insurance Coordinator

Morgan State University Athletics
Baltimore, MD
01.2017 - 11.2019
  • Serviced students by determining insurance coverage, documenting actions, maintaining quality customer service, and complying with legal requirements.
  • Coordinated communication between the department and medical and prescription companies to enhance collaboration.
  • Coordinated insurance claims for student-athletes and staff efficiently.
  • Managed enrollment processes for athletic insurance coverage and compliance.
  • Reviewed and processed insurance documentation for accuracy and completeness.

Education

Bachelor of Science - Physical Education (Sports Administration)

Morgan State University
Baltimore, MD
05-2014

Skills

  • Corporate partnership sales
  • Sponsorship strategy
  • Corporate fundraising
  • Business development
  • Revenue strategies
  • Strategic planning
  • Market analysis
  • Account management
  • Partnership analytics
  • Negotiation skills
  • Cross-selling
  • CRM software proficiency

Timeline

Director of Corporate Partnerships

Old Dominion University Athletics / ODU Sports Properties (Playfly Sports)
04.2024 - Current

Director of Ticket Sales

Old Dominion University Athletics / Taymar Sales U
04.2021 - 04.2024

Athletic Insurance Coordinator

Morgan State University Athletics
01.2017 - 11.2019

Sr. Account Executive

Washington Commanders
02.2016 - 03.2021

Bachelor of Science - Physical Education (Sports Administration)

Morgan State University
Justin Clifford Ross