JUSTIN FRIEDMAN
@tomfordforgucci
New York,NY
14
years of professional experience
Innovative and creative sales professional with over 15 years in the fashion industry. Passionate leader with a keen understanding of luxury retail, VIC engagement & fashion history. Successful record of relationship-building and continued client development through long-lasting personal connections and continual engagement with HNW individuals.
Work History
Director Of Sales - CHANEL
4 Years 10 Months- Increase sales revenue by focusing on CRM and setting performance goals for the sales team.
- Execute Chanel launch schedule for 8 collections per year by devising training clinics for sales team, coordinating client appointments and special order management.
- Develop initiatives focused on continued VIP engagement, including collection preview events, to enhance client relationships.
- Drive sales in RTW category with 22% increase overall from 2021-2025.
- Maintain client book of select high-spend VIPs with minimum yearly spend of $150k annually.
- Support the cultivation of High Potential clients in partnership with sales associates, with emphasis on clienteling best practices.
- Partner with Chanel VM Director and team to implement new visual directives, re-merchandise selling floor, and spotlight newness.
- Cross-sell within Hirshleifers to effectively wardrobe each client and increase spend.
Content Creator & Editor
8 Years 10 Months- Established social media following across two platforms with more than 115k total followers.
- Produce written and photographic content on a weekly basis aimed at enhancing reach and engaging with audience.
- Editorial profiles in leading fashion publications including Vogue, British Vogue, CR Fashion Book, Paper & Ssense.com
- Partner with leading luxury brands, editors, stylists, photographers, vintage dealers and more to develop content calendar.
- Provide select, real-time coverage of major Fashion Weeks including runway reviews.
- Continually research and curate an archive of over 7,100 image and video files.
- Fact-check all copy prior to publication to ensure that quality of writing is correct and consistent with brand image.
Client Advisor & Training Ambassador
3 Years 3 Months- Achieve sales goals and KPIs by utilizing seasonal buy books and special event initiatives to curate personalized selections for VIC & HNWI clients.
- Attended select client experiences with Top Tier clients including 2021 High Jewelry trunk show and Showroom Collection Previews for Fall 2019, Spring 2020, Spring & Fall 2021.
- Implement up-selling strategies such as proposing Exotic Skin Handbags, Made-to-Order RTW and Fashion Show pieces.
- Participated in training symposiums at Gucci's Milan Headquarters for Fall 2019 & Spring 2020 collections.
- Study all training materials to continuously enhance knowledge of brand history, product information, trend awareness and best practices.
- Lead morning briefings with store management team to disseminate current training materials, discuss success stories and understand opportunities for growth.
- Partner with Women's Department Manager and Visual Merchandising Team to set new visual displays & limited installations.
- Support Department Managers & Visual Merchandising Team by ensuring that visual standards are upheld daily.
Fashion Director
5 Years 4 Months- Provided creative direction throughout production of photoshoots including concept development, on-set styling and post-production.
- Created monthly Fashion Features calendar, ensuring content remained consistent with and relevant to brand image.
- Produced over 30 editorial shoots including talent bookings, concept deck creation, budget proposals and location scouting.
- Managed staff of 15 full-time and contributing writers and artists.
- Collaborated with Art Director and Photo Editor to complete layouts of articles and photography for publication.
- Maintained strong relationships with PR directors for luxury brands and emerging designers.
Education
Associate of Applied Science - Fashion Design
Skills
Client development
Extensive fashion background
Luxury specialist
Superb attention to detail
Experienced creative professional
Social media engagement
VIC engagement
Timeline
Director Of Sales - CHANEL
Hirshleifers
10.2021 - CurrentRead More
Client Advisor & Training Ambassador
Gucci
06.2018 - 09.2021Read More
Content Creator & Editor
@tomfordforgucci
10.2017 - CurrentRead More
Fashion Director
Viral Fashion Magazine
02.2013 - 06.2018Read More
Nassau Community College
Associate of Applied Science from Fashion Design
Read More