Justin Hayward
Sherman
Summary
Dynamic operations leader with a proven track record at NWEA, specializing in EOS integration and KPI development. Expert in project management and process optimization, achieving a 30% reduction in sales cycle time. Adept at cross-functional collaboration and training, driving organizational growth and enhancing team performance.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Founder & Principal Consultant
Fourwards Momentum, LLC
Sherman
09.2023 - Current
- Provide fractional operations leadership and EOS integration services for small businesses.
Client Engagement: General Manager
K&M Roofing and Construction
Sherman
09.2023 - 07.2025
- Implemented Entrepreneurial Operating System (EOS), reducing sales cycle time by 30% (90 -> 63 days).
- Established company-wide KPIs, quarterly/annual goals, Level 10 meetings, and performance evaluations.
- Designed and deployed Microsoft 365 ecosystem (Sharepoint, OneDrive, Outlook, Teams) to centralize company data.
- Developed and launched 3 PowerApps to track canvassing performance, lead assignments, and bonus progression.
- Accurately forecasted FY24 revenue within 2% variance using CRM data (Acculynx).
- Managed team of 15+ including operations staff, sales leadership, and contractors.
- Awarded Integrator and Game Changed awards for operational excellence.
Multimedia Project Manager
NWEA
02.2023 - 04.2023
- Company Overview: NWEA is a not-for-profit organization that supports students and educators through assessments and learning solutions.
- Lead end-to-end project management of multimedia initiatives including video production, eLearning modules, interactive media, presentations, and digital campaigns.
- Defined project scope, objectives, timelines, and resource requirements in collaboration with stakeholders.
- Managed project schedules, budgets, and deliverables using project management tools like JIRA, Trello and SmartSheet.
- Coordinate with cross-functional teams (design, engineering, marketing, training, product, IT) to ensure deliverables meet quality standards.
- Established workflows for content creation, approvals, and version control.
- Lead regular project status update meetings, ensuring stakeholders remained informed of progress, risks, and changes.
- Analyzed project outcomes to provide insights for continuous improvement.
- NWEA is a not-for-profit organization that supports students and educators through assessments and learning solutions.
Manager, Partner Support
NWEA
01.2022 - 02.2023
- Company Overview: NWEA is a not-for-profit organization that supports students and educators through assessments and learning solutions.
- Directed a partner support team of 13, including FTEs, contractors, and international staff, ensuring coverage across time zones.
- Built Salesforce-based staffing models, achieving 15-minute interval accuracy in forecasting seasonal workloads.
- Launched the Operational Readiness Committee, aligning Sales, Marketing, Support, Product, and Engineering for product releases -> improved preparedness and boosted customer satisfaction scores.
- Collaborated with senior leadership on budget and workforce planning, optimizing resource allocation.
- Mentored direct reports and coached team leads to strengthen the leadership pipeline.
- NWEA is a not-for-profit organization that supports students and educators through assessments and learning solutions.
Training Manager
NWEA
04.2019 - 01.2022
- Company Overview: NWEA is a not-for-profit organization that supports students and educators through assessments and learning solutions.
- Designed and executed comprehensive onboarding program for Implementation Specialists (Customer Success Managers) and contractors, standardizing training and accelerating ramp-up time.
- Achieved a 100% contractor-to-FTE conversion rate, with two trainees advancing into management roles.
- Authored the Virtual Training Playbook during COVID, integrating adult learning theory on how to deliver engaging training for adult learners in virtual environments.
- Created scalable training programs that supported organizational growth during periods of high hiring demand.
- Partnered with cross-functional leaders to ensure training aligned with evolving product features and client success metrics.
- NWEA is a not-for-profit organization that supports students and educators through assessments and learning solutions.
Implementation Support Specialist (Customer Success Manager)
NWEA
01.2012 - 04.2019
- Company Overview: NWEA is a not-for-profit organization that supports students and educators through assessments and learning solutions.
- Delivered onboarding, configuration, and client success management for large accounts and state education programs.
- Partnered with sales executives during RFP presentations helping with high priority contracts.
- Developed customized onboarding solutions for school districts across the United States that reduced client time-to-value and increased adoption of NWEA’s product suite.
- Acted as SME in process improvement initiatives.
- Shared field insights with Product, Training, and Support teams to improve future implementation and customer satisfaction.
- NWEA is a not-for-profit organization that supports students and educators through assessments and learning solutions.
Education
B.S. - Business Management, Marketing
Oklahoma State University
Stillwater, OK01.2009
General Studies -
Grayson County College
Denison, TX01.2007
Skills
- Operations and Leadership
- Business Strategy
- EOS/OKR/KPI Development
- Project & Program Management
- Change Management
- Process Optimization
- Training & Coaching
- Servant Leadership
- Cross-Functional Collaboration
- Microsoft Office 365
- Salesforce
- PowerApps
- Zapier
- Acculynx
- Excel
Certification
- Project Management Professional (PMP), In Progress, 11/25
- Scrum Master, Product Owner (Agile methodologies), Past, not renewed
- Leadership Academy Graduate, NWEA, Completed (year-long program, 30 selected applicants annually)
References
Available upon request.
Allup
https://allup.world/8bf21c04-45d7-4e20-9963-9c409dbfc98a
Timeline
Founder & Principal Consultant
Fourwards Momentum, LLC
09.2023 - Current
Client Engagement: General Manager
K&M Roofing and Construction
09.2023 - 07.2025
Multimedia Project Manager
NWEA
02.2023 - 04.2023
Manager, Partner Support
NWEA
01.2022 - 02.2023
Training Manager
NWEA
04.2019 - 01.2022
Implementation Support Specialist (Customer Success Manager)
NWEA
01.2012 - 04.2019
B.S. - Business Management, Marketing
Oklahoma State University
General Studies -
Grayson County College
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