Justin Mixon
Memphis,TN
Summary
Results-driven Senior Strategist with over a decade of experience across top-tier global agencies and the gaming/hospitality industry. Proven track record of architecting high-performance omnichannel strategies, leading cross-functional teams, and leveraging deep technical expertise in CRM and data analytics to drive measurable ROI for clients.
Overview
14
14
years of professional experience
Work History
Senior Strategist
Publicis Groupe
09.2022 - Current
- Orchestrated alignment of account management, creative, and media teams in crafting comprehensive omnichannel marketing strategies aimed at exceeding client KPIs.
- Led collaborative discoverability sessions with executive clients, defining project roadmaps and business objectives to ensure successful project initiation.
- Analyzed complex data sets to produce strategic briefs that inform internal workflows and drive effective creative execution.
- Designed and implemented comprehensive measurement frameworks and testing protocols to identify and capitalize on target growth opportunities.
- Conducted in-depth assessments of emerging market trends and competitive landscapes to guide client initiatives effectively.
Account Manager, Client Engagement
VMLY&R
06.2019 - 09.2022
- Served as the primary strategic partner for key accounts, overseeing creative content reviews and simultaneous multi-project budgets.
- Developed tactical CRM plans and managed end-to-end deployment timelines to ensure seamless campaign execution.
- Executed comprehensive UX research and site analysis to enhance user flow and identify stopgaps.
- Consistently exceeded client expectations by proactively addressing potential roadblocks and maintaining high-level communication with internal leadership.
- Delivered weekly and monthly performance reviews, providing data-driven insights to refine ongoing client strategies.
Account Executive
Wunderman Thompson
10.2018 - 06.2019
- Managed project trafficking and campaign calendars, ensuring all milestones were met within strict production and budget timelines.
- Composed and presented project briefings that aligned client goals with agency creative output.
Marketing Campaign Supervisor
Caesars Entertainment
05.2016 - 10.2018
- Led a regional department team across 5 properties, optimizing employee strengths to execute complex direct marketing calendars.
- Oversaw construction of intricate databases and flowcharts for customer segmentation.
- Final verification of vendor proofs and exposure totals for large-scale data projects.
Campaign Analyst
Caesars Entertainment
01.2012 - 05.2016
- Organized customer data segmentation in alignment with campaign strategy.
- Created detailed databases and flowcharts to streamline processes for all assigned campaigns.
- Reviewed and approved vendor proofs while tracking exposure totals for comprehensive project oversight.
Education
Bachelor of Business Administration - Marketing
University of Mississippi
University, MS2011
Skills
- Strategic Insight: CRM, Paid Social, Targeted Ads, Website Placement and Analysis
- Strategic Pillars: Customer Awareness, On-going Engagement, Retention, Growth
- Strategic Foundations: User Experience (UX), Testing Plans, Campaign Roadmaps, Campaign Crawls, Competitive Analysis, Trend Research
- Leadership & Management: Team Leadership, Project Development, Vendor Management, Budget Management, Client Engagement
- Technical Stack: Salesforce, Adobe Campaigns, Unica, Google Analytics, Tableau, Microsoft Suite
- Industry Knowledge: Government, Military, Financial, Insurance, Retail, Telecom, Health, Hospitality, Partnerships
Timeline
Senior Strategist
Publicis Groupe
09.2022 - Current
Account Manager, Client Engagement
VMLY&R
06.2019 - 09.2022
Account Executive
Wunderman Thompson
10.2018 - 06.2019
Marketing Campaign Supervisor
Caesars Entertainment
05.2016 - 10.2018
Campaign Analyst
Caesars Entertainment
01.2012 - 05.2016
Bachelor of Business Administration - Marketing
University of Mississippi