JUSTIN RODRIGUEZ

• Lead a hybrid commercial organization spanning both frontline sales and second-line leadership, ensuring alignment between strategic objectives and day-to-day execution across a multi-product global portfolio.
• Lead a blended leadership structure, directly managing both individual contributors and sales managers to drive performance, accountability, and leadership development.
• Coached and developed sales leaders, maintaining direct visibility into frontline execution to ensure consistency in pipeline generation and deal progression.
• Own pipeline strategy across a multi-million-dollar portfolio, implementing structured forecasting and KPI frameworks to improve visibility and predictability.
• Designed and executed go-to-market strategies, increasing opportunity creation, improving conversion rates, and expanding cross-sell across service lines.

Key Achievements

• Generated $66m+ in closed-won, renewable revenue (2020-2026 YTD) across a multi-product portfolio, scaling annual revenue to $14.2M while expanding into new verticals, including building a $10M Fund Administration business from inception.
• Led a 40-person revenue organization, including sales leaders and ICs across new logo acquisition, cross-sell, and relationship management, driving full-funnel performance and multi-product, recurring revenue growth.
• Built and scaled a standardized sales operating system improving forecast visibility and consistency across a multi-layered sales organization.
• Designed and launched structured sales training and competency frameworks, increasing rep consistency, accelerating ramp time, and improving overall pipeline quality.
• Successfully transitioned the team to a full remote sales model while maintaining performance, engagement, and collaboration across teams. (Global Pandemic)

• Built and led a team of account managers, driving revenue growth through structured coaching and performance management.
• Developed onboarding and training programs, reducing ramp time and enhancing long-term rep effectiveness.
• Partnered with marketing and sales leadership to improve lead generation and conversion strategies for the incorporate.com brand of services.
• Established performance tracking and reporting processes, increasing visibility into team performance.

• Exceeded sales targets consistently by managing pipeline effectively and engaging customers proactively.
• Identified and pursued upsell opportunities, enhancing customer value and satisfaction.
• Generated new business through targeted outbound outreach and consultative sales engagement, contributing to overall revenue growth.