JUSTINE LAURORA
Porter,USA
Summary
Dynamic training professional with a proven track record of optimizing training programs to enhance organizational performance and boost employee engagement. Recognized for delivering impactful solutions that align seamlessly with business objectives, fostering a culture of continuous improvement. Strong emphasis on team collaboration and adaptability to evolving needs. Consitenly providing reliable performance and results across all initiatives. Committed to driving success through innovative strategies that empower individuals and teams.
Overview
30
30
years of professional experience
Work History
SALES EDUCATION TRAINING MANAGER
Stryker – Mako Shoulder
01.2025 - Current
- First Sales Education Training Manager (Mako Shoulder) in the United States.
- Teacher of Mako Shoulder courses to multiple trainers outside of the USA.
- Responsible for updates and content creation to the Mako shoulder robotics platform.
- Hosting and teaching a weeklong Mako shoulder course, testing the Stryker UE salesforce on the entire Mako Shoulder platform in a clear, concise, and consistent manor to ensure students are prepared for cases.
- Testing students on both their knowledge of Blueprint (preoperative planning software) and overall knowledge of the Mako robot including all troubleshooting scenarios.
- 100% passing rate for all student in attendance of Mako Shoulder Courses in the USA.
- Working hand in hand with Regional Sales Managers and DOS’s to time out the training of the UE salesforce.
- Responsible for recording and documenting all testing to maintain the highest standards.
- Fully knowledgeable on Teams and Cornerstone platforms.
- Responsible for the feedback of the training course and making any adjustments during the LMR as needed.
- Collaborated with cross-functional teams to identify training needs and align initiatives with business objectives.
- Evaluated training effectiveness through assessments, adapting strategies based on feedback and performance metrics.
- Designed instructional materials that enhanced learner engagement and retention of complex technical information.
- Conducted regular audits of training content to ensure compliance with industry regulations and best practices.
- Alternated training methods to diversify instruction, strengthen learning opportunities, and enhance program success.
- Monitored and evaluated training performance to determine quality and cohesiveness.
- Collaborated with other departments to align training programs with organizational goals and objectives.
- Evaluated the effectiveness of training programs using various assessment tools, providing valuable feedback for continuous improvement initiatives.
- Reduced onboarding time for new trainees through the delivery of a condensed course.
- Stayed abreast of industry trends and emerging best practices in talent development, ensuring the organization maintained a competitive edge in workforce capabilities.
SENIOR FIELD MARKETING MANAGER
Stryker - Tornier Blueprint 3D Planning + PSI and Mixed Reality Platform
02.2017 - 12.2024
- Lead sales and tech adoption, consistently achieving targets and enhancing product use.
- Cultivate strong surgeon relationships, boosting product utilization and market presence.
- Manage sales pipeline, ensuring steady lead conversion and successful deal closures.
- Introduce new tech to clients, facilitating training and seamless adoption.
- Represent company at trade shows, increasing product awareness and engagement.
- Pioneered Mixed Reality implementation, revolutionizing surgical planning and execution across the US, enhancing precision in shoulder arthroplasty
- Cultivated strong relationships with KOLs and surgeons, facilitating seamless adoption of Stryker's shoulder product portfolio and new technologies
- Optimized scan acquisition processes nationwide, leveraging advanced platforms for improved efficiency in preoperative planning and execution
- Led implementation of cutting-edge preoperative software, transforming surgical planning and execution, setting new industry standards
- Optimized nationwide scan acquisition processes, leveraging advanced platforms to enhance preoperative planning efficiency
- Pioneered Mixed Reality integration in shoulder arthroplasty, revolutionizing surgical planning and execution across the US
- Spearheaded Blueprint preoperative planning adoption, transforming surgical practices and enhancing precision nationwide, and crafting CT scan protocols and orchestrating nationwide launch, transforming surgical practices
- Cultivated strong relationships with KOL's and surgeons, facilitating seamless adoption of the Stryker shoulder product portfolio
- Led implementation of cutting-edge preoperative software, setting new industry standards in surgical planning and execution
- Spearheaded Blueprint preoperative planning adoption, transforming surgical practices and enhancing precision across the US
- Texas, remote
ACCOUNT EXECUTIVE, PHYSICIAN LIAISON
Houston MRI
Houston, Texas
08.2016 - 02.2017
- Cold calling, cultivating, and maintaining relationships with physicians and staff.
- Onboarding and training physicians with the PACS system.
- Generating additional business to 4 Houston MRI imaging facilities
- Leveraged cold calling and CRM expertise to expand client base, resulting in substantial revenue increase for Houston MRI's imaging centers.
- Highrise CRM platform. Cultivating physician relationships, driving business growth across 4 imaging facilities. Onboarded doctors to PACS, enhancing operational efficiency and patient care.
- Implemented strategic outreach initiatives, identifying untapped market segments and significantly boosting referrals to Houston MRI's diagnostic services.
- Meticulously managed physician relationships using Highrise CRM, ensuring personalized follow-ups and maintaining high client retention rates.
- Meticulously managed physician relationships using Highrise CRM, ensuring personalized follow-ups and maintaining high client retention rates.
- Spearheaded physician outreach, driving substantial referral growth across 4 imaging centers. Optimized PACS onboarding, enhancing operational efficiency.
- Pioneered strategic cold calling initiatives, uncovering new market segments. Implemented Highrise CRM for personalized client management.
- Partnered with medical staff to streamline PACS adoption, fostering improved communication between physicians and imaging facilities.
- Analyzed market trends to identify untapped opportunities, resulting in measurable increase in diagnostic service referrals.
- Meticulously managed physician relationships, ensuring high client retention rates. Developed tailored outreach strategies for each imaging facility.
ACCOUNT EXECUTIVE, PHYSICIAN LIAISON
Go Imaging
Humble, TX
09.2001 - 07.2016
- Built physician networks, driving sales growth and adapting to healthcare changes.
- Analyzed data for strategic decisions, uncovering growth opportunities.
- Trained and mentored new hires, enhancing team skills and sales consistency.
- Marketed to specialists with anatomy knowledge, expanding reach.
- Managed workload, prioritized tasks, and stayed current on health insurance changes.
- Pioneered data-driven strategies to identify growth opportunities, leading to substantial market share expansion and enhanced client satisfaction.
- Cultivated robust physician networks, driving sales growth and adapting strategies to healthcare industry shifts, resulting in measurable revenue increases.
- Spearheaded comprehensive training programs, elevating team capabilities and ensuring consistent high-performance sales across the organization.
- Launched social media and community networking initiatives, significantly expanding reach and engagement with medical specialists in untapped markets.
- Managed complex workload while staying current on health insurance changes, providing critical, up-to-date information to clients and improving service quality.
- Developed robust physician networks, driving substantial sales growth and adapting strategies to healthcare industry shifts, resulting in measurable revenue increases.
PHYSICIAN RELATIONS REPRESENTATIVE
River Oaks Imaging and Diagnostics
Houston, Texas
01.1998 - 09.2001
- Expanded client base, securing high-volume business and surpassing growth targets.
- Facilitated the launch of 8 imaging centers, enhancing regional service accessibility.
- Built strong physician relationships, improving communication and service delivery.
- Reported field insights to management, aiding strategic decision-making.
- Spearheaded launch of eight additional imaging centers across Houston, streamlining operations and broadening market presence.
- Mentored new hires in field operations, boosting team performance and ensuring consistent service quality across the organization.
- Rapidly advanced to Senior Physician Relations Representative, demonstrating exceptional leadership and deep industry expertise.
- Expanded client base and surpassed growth targets. Facilitated launch of 8 imaging centers, enhancing regional accessibility. Built strong physician relationships.
- Mentored new hires in field operations, boosting team performance. Reported field insights to management, aiding strategic decision-making.
- Spearheaded expansion of imaging centers across Houston, streamlining operations and broadening market presence. Improved communication and service delivery.
- Analyzed market trends to secure high-volume business. Implemented strategies to maintain consistent service quality across the organization.
- Analyzed market trends to secure high-volume business. Implemented strategies to maintain consistent service quality across the organization.
AREA BUSINESS MANAGER OF SOUTH TEXAS
ACT X-Ray of Texas
Houston, Texas
07.1996 - 01.1998
- Led south Texas operations, tripling revenue and securing strategic contracts.
- Established 24/7 radiologist coverage, enhancing service quality and client satisfaction.
- Cultivated strong partnerships with healthcare providers, improving communication and collaboration.
- Managed and developed staff, ensuring consistent high-quality service delivery.
- Implemented strategic marketing, boosting regional visibility and expanding client base.
- Transformed ACT into south Texas's leading radiological service provider through innovative strategies, substantially increasing market share.
- Fostered robust partnerships with healthcare providers, improving communication and expanding client base to include diverse entities like nursing homes and hospitals.
- Implemented strategic marketing initiatives, significantly boosting regional visibility and transforming ACT into the leading radiology service provider in south Texas.
- Drove substantial revenue growth as Area Business Manager, securing key contracts and expanding client base to include nursing homes, hospitals, and government entities.
- Cultivated strong partnerships with healthcare providers, improving communication and fostering a collaborative environment for better patient care.
Education
MINI MASTERS -
University of St Thomas
Minneapolis06.2011
BACHELOR OF ARTS -
West Virginia University
Morgantown, WV05.1994
ASSOCIATE DEGREE - RADIOLOGY
San Jacinto Community College
Pasadena, TX05.1996
Skills
- Program optimization
- Coaching and mentoring
- Strategic planning
- Account Management
- Results oriented
- Team Building
- Leadership
- Sales
- Project Management
Timeline
SALES EDUCATION TRAINING MANAGER
Stryker – Mako Shoulder
01.2025 - Current
SENIOR FIELD MARKETING MANAGER
Stryker - Tornier Blueprint 3D Planning + PSI and Mixed Reality Platform
02.2017 - 12.2024
ACCOUNT EXECUTIVE, PHYSICIAN LIAISON
Houston MRI
08.2016 - 02.2017
ACCOUNT EXECUTIVE, PHYSICIAN LIAISON
Go Imaging
09.2001 - 07.2016
PHYSICIAN RELATIONS REPRESENTATIVE
River Oaks Imaging and Diagnostics
01.1998 - 09.2001
AREA BUSINESS MANAGER OF SOUTH TEXAS
ACT X-Ray of Texas
07.1996 - 01.1998
ASSOCIATE DEGREE - RADIOLOGY
San Jacinto Community College
MINI MASTERS -
University of St Thomas
BACHELOR OF ARTS -
West Virginia University