Summary
Overview
Work History
Education
Skills
Linkedin
Projects
Timeline
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JUSTINE MCCUSKER

League City,US

Summary

  • National Retail Federation Student Association, Member Fall 2023 - Present
  • Delta Zeta Sorority, Vice President of New Member Education, Song leader, Spring 2022 - Present
  • UH Acabellas, Section Leader Fall 2021 - Fall 2022
  • UH Concert Chorale Member, Spring 2022 - Fall 2022

Overview

2
2
years of professional experience

Work History

Marketing Intern

SimplyHome
Houston, TX
01.2024 - Current
  • Completed a semester-long project to improve engagement on social media platforms
  • Developed content and promotional materials for various campaigns.
  • Created organized content calenders to plan for a superior social media presence
  • Researched competitors' marketing strategies and tactics.
  • Created and executed social media strategies to increase customer engagement.

Social Media Marketer and Visual Merchandiser

Rebecca Lankford Designs
Houston, TX
08.2023 - 12.2024
  • Generating creative concepts and innovative visual merchandising strategies.
  • Monitoring key performance indicators to assess the impact of visual merchandising efforts.
  • Utilizing design and layout techniques to create captivating in-store visuals, displays, and signage.
  • Enhancing brand visibility and product promotion through effective visual displays on Instagram and Facebook.
  • Ensuring consistency in visual designs and messaging elements to maintain brand identity across various marketing channels.
  • Providing exceptional customer service by assisting customers in navigating the store and answering their inquiries.

Style Consultant

Target
League City, TX
05.2023 - Current
  • Applying visual merchandising principles to enhance the appeal of various clothing departments.
  • Welcoming guests with a friendly demeanor while gaining insights into their fashion preferences and needs to provide expert guidance on clothing and accessory combinations tailored to their preferences.
  • Supporting the maintenance of a pleasing shopping environment by monitoring the sales floor, assisting with inventory management, and replenishing products.

Fashion Intern

Coterie
New York, NY
08.2023 - 09.2023
  • Worked with Bridge Showroom at Coterie New York 2023
  • Conducted thorough research on wholesale brands showcased in the showroom to provide valuable support to buyers.
  • Collaborated with buyers to curate selections that align with their company's needs and preferences.
  • Played a key role in documenting purchase details for buyers, ensuring efficient and organized transactions.
  • Demonstrated a keen eye for detail by faithfully adhering to brand look books, translating the brands' creative concepts into captivating and engaging visual displays.

Education

Bachelor of Science - Retailing And Consumer Science

University of Houston
Houston, TX
05.2025

Skills

  • Visual Merchandising
  • Social Media Digital Marketing
  • Presentation and Report Development
  • Communication
  • Problem-Solving
  • Customer Service
  • Proficient in Microsoft Suite
  • Event Planning

Linkedin

https://www.linkedin.com/in/justine-mccusker-67875726a/

Projects

  • Target Marketing Project- Received first place in a semester long Target-brand marketing project. The project touched on how to market back to school essentials to college students. Collaborated with a group of three colleagues to eventually make it through three rounds of presentations, to ultimately place first in this rewarding project.

Timeline

Marketing Intern

SimplyHome
01.2024 - Current

Social Media Marketer and Visual Merchandiser

Rebecca Lankford Designs
08.2023 - 12.2024

Fashion Intern

Coterie
08.2023 - 09.2023

Style Consultant

Target
05.2023 - Current

Bachelor of Science - Retailing And Consumer Science

University of Houston

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JUSTINE MCCUSKER