Justine Prokupek
Omaha,NE
Summary
Creative and business-minded professional with experience spanning retail operations, sales, marketing, product-focused creative strategy, consumer engagement, and team leadership. Skilled at using customer insights, market trends, performance data, and cross-functional collaboration to develop strategies that support sales and business objectives. Experienced in analyzing performance, executing promotional initiatives, maintaining brand standards, and partnering with marketing and operational teams to deliver customer-focused solutions.
Overview
15
15
years of professional experience
Work History
Art Director
Oriental Trading Company
Omaha, Nebraska
04.2022 - Current
- Develop and execute customer-focused creative strategies for website landing pages, banner advertising, email campaigns, and other multi-channel sales initiatives.
- Partner with marketing, copywriting, photography, and production teams to align creative direction with business objectives, customer expectations, and overall marketing strategy.
- Support promotional initiatives across multiple channels by developing visual concepts that strengthen product positioning and sales performance.
- Direct photo and video shoots, coordinating with stylists, set designers, photographers, and production teams to effectively present products to customers.
- Analyze campaign needs and customer-facing messaging to develop product presentations that effectively communicate product value, differentiation, and key selling points.
- Maintain consistent brand standards across a broad range of products and marketing materials while adapting creative direction to changing consumer trends and market needs.
- Manage multiple projects simultaneously while balancing priorities, deadlines, business needs, and cross-functional team requirements.
Owner / Creative Director
Just Sweet by Justine
Omaha, NE
01.2012 - Current
- Create and execute branding, website, and promotional strategies to attract customers and drive sales, contributing to increased market visibility.
- Develop products and offerings aligned with customer needs, seasonal demand, market preferences, and current trends to maximize relevance and appeal.
- Manage all aspects of customer-focused small business, including product development, pricing, marketing, customer relationships, sales, and operations to enhance overall performance.
- Work directly with customers to understand needs, preferences, budgets, and expectations and translate those insights into customized product solutions.
- Manage competing priorities from product development through execution while maintaining quality, customer satisfaction, and profitability.
Graphic Designer / Social Media Coordinator
eCreamery
Omaha, NE
05.2021 - 03.2022
- Partnered with marketing teams to develop promotional content and social media campaigns aligned with customer interests, product positioning, and sales objectives.
- Standardized social media platforms while increasing engagement by 50%, using customer response and performance insights to improve content direction.
- Developed customer-focused creative concepts for website landing pages, banner advertisements, email campaigns, and promotional materials to drive sales across multiple channels.
- Collaborated with analytics team to evaluate website and email performance, ensuring digital campaigns enhanced SEO, customer engagement, and sales goals.
- Led marketing initiatives and created promotional materials, including posters and flyers, that directly supported local sales and customer acquisition.
- Assisted with professional product photography and optimized, retouched, and color-corrected product imagery for customer-facing marketing materials.
Regional Manager
Scooter's Coffeehouse ARC holdings LLC
Omaha, NE
03.2018 - 05.2021
- Oversaw operations and performance across five retail locations, providing direction to store managers to improve performance, customer experience, and sales.
- Collaborated with regional management teams in Omaha and Texas to streamline operations and ensure consistent execution of company standards.
- Supported managers in developing and executing strategies to improve store performance and achieve business objectives.
- Analyzed store performance with managers to identify opportunities that enhanced sales and operational efficiency.
- Designed operational tools and processes that improved efficiency and supported consistent execution across multiple locations.
- Balanced customer needs, operational requirements, and business priorities while managing multiple locations and teams.
Store Manager
Scooter's Coffeehouse ARC holdings LLC
Omaha, NE
02.2014 - 03.2018
- Managed day-to-day retail operations, including inventory management, scheduling, sales performance, and operational planning.
- Monitored inventory levels, product availability, and customer demand to support sales goals and minimize operational disruptions.
- Analyzed sales performance and customer preferences to identify opportunities to improve product offerings, increase sales, and enhance the customer experience.
- Made business and merchandising decisions based on customer needs, sales trends, and store performance.
- Recruited, trained, coached, and developed team members while maintaining high standards for customer service, product quality, and operational execution.
- Created a customer-focused environment by understanding consumer preferences and purchasing behaviors and applying those insights to daily business decisions.
- Maintained organized, brand-standard merchandising and store presentation to ensure products were visually appealing and accessible to customers.
- Adapted to changing business needs by balancing customer demand, inventory, staffing, and sales priorities in a fast-paced retail environment.
Education
Bachelor - Studio Arts, Graphic Design, Marketing
University of Nebraska
Omaha12-2020
Skills
- Creative Direction
- Creative Strategy Development
- Visual Merchandising
- Digital Marketing
- Promotional Strategy
- Brand & Product Positioning
- Sales Performance
- Product Strategy
- Market Analysis
- Consumer Trends
- Sales Strategy
- Strategic Planning
- Customer Experience
- Adobe Creative Suite
- Microsoft Suite
- Cross-functional collaboration
- Team collaboration
- Problem solving
Timeline
Art Director
Oriental Trading Company
04.2022 - Current
Graphic Designer / Social Media Coordinator
eCreamery
05.2021 - 03.2022
Regional Manager
Scooter's Coffeehouse ARC holdings LLC
03.2018 - 05.2021
Store Manager
Scooter's Coffeehouse ARC holdings LLC
02.2014 - 03.2018
Owner / Creative Director
Just Sweet by Justine
01.2012 - Current
Bachelor - Studio Arts, Graphic Design, Marketing
University of Nebraska