Rachel Fowler
Portfolio: Https://bit.ly/3tFAL9z
Summary
I'm Rachel Fowler, a digital creative based in the DFW area. As an Art Director, I'm known for being highly productive and getting things done efficiently. I specialize in visual design, brand development, and project management, ensuring that artistic visions are executed successfully. I also excel in communication, leadership, and problem-solving, using these skills to guide teams toward innovative solutions and create compelling visual narratives.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Art Director
Methods+Mastery
06.2019 - Current
- As an art director at M+M, I am responsible for making sure our artwork is of the highest quality and communicates our clients' messages clearly.
- I oversee the creative strategy, design, and motion for Google Chrome, Wear OS by Google, and IBM, defining the look and feel and overall approach alongside mentoring junior members of the production team.
- Collaborate with copywriters to ensure that the art direction complements the written content.
- At M+M, I also serve as an art director who designs, illustrates, and animates social media assets.
Junior Art Director
Stripes Agency
06.2018 - 06.2019
- I developed and executed creative strategies to establish and maintain the company's brand identity across various social channels.
- I also proactively researched and recommended design trends, best practices, and emerging technologies to improve the quality and effectiveness of the design work.
- Designed and animated short for GIFs and explanier videos for various clients.
Contract Designer and Animator
KERA
02.2018 - 06.2018
- Created on-air spots for KERA and managed daytime on-air broadcasting bumper graphics.
- As a creative for the marketing department, I designed and produced high-quality marketing assets, including website updates, email templates, social media graphics, GIFs, and event collateral.
Contract Designer
Skagen Denmark Accessories Brand
06.2017 - 03.2018
- At Skagen, I collaborated with watch designers to launch their first smartwatch, creating watch face interfaces and animations.
- I also lead design for marketing creative. This included: emails, social media graphics, and website graphics.
Designer
VOX Global
01.2016 - 06.2017
- As a designer at VOX Global, I worked with clients to develop strategy for content across social media, email, and micro-sites.
- I was the go-to for creating visually appealing and easy-to-understand graphics and illustrations to communicate complex concepts to different audiences.
Williamson Adams
07.2015 - 12.2015
- While interning at Williamson Adams, I developed and maintained style guides and design standards to ensure consistency and coherence across all company communications.
- I was also part of a team that designed new grand entities, built presentations, printed collateral, and motion graphics.
Designer
Graphic Services
05.2013 - 07.2015
- At Graphic Services, I provided the official services for BYU-Idaho.
- The projects I worked on included print, electronic, web, video, broadcasting, and social media creative.
- I managed multiple design projects simultaneously, prioritizing tasks, and meeting tight deadlines.
- During my time there, I also led the rebranding for the BYU-Idaho Radio Station and was part of a team that created an environmental design called 'Legacy Hall,' which commemorated the school's history.
Education
Bachelors of Fine Arts - Graphic Design
Brigham Young University of Idaho
Skills
- Creative direction
- Marketing strategy
- Video and photography art direction and production
- Adobe Creative Suite
- Microsoft
- Figma
Certification
- Google AI Essentials
Timeline
Art Director
Methods+Mastery
06.2019 - Current
Junior Art Director
Stripes Agency
06.2018 - 06.2019
Contract Designer and Animator
KERA
02.2018 - 06.2018
Contract Designer
Skagen Denmark Accessories Brand
06.2017 - 03.2018
Designer
VOX Global
01.2016 - 06.2017
Williamson Adams
07.2015 - 12.2015
Designer
Graphic Services
05.2013 - 07.2015
- Google AI Essentials
Bachelors of Fine Arts - Graphic Design
Brigham Young University of Idaho
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