- Backpacking and hiking
- Hosting river and beach clean-ups
- Making art
- Gardening
- Reading
- Traveling
Melanie Griffin
Eugene,OR
Summary
Experienced professional Art Director with a diverse range of creative skills, specializing in color theory, brand development and visual storytelling. Passionate about evoking emotions through design that inspire and motivate audiences. Dedicated to creating visually compelling narratives that resonate with viewers on a deeper level.
Overview
12
12
years of professional experience
Work History
Art Director
Travel Lane County
01.2018 - Current
- Directs a creative team of designers, photographers, videographers and writers.
- Led rebranding initiatives that effectively communicated company values while maintaining a contemporary aesthetic appeal.
- Delivered consistent visual messaging across multiple channels, including email marketing campaigns, website banners, and print collateral.
- Contributed to the creative process through original ideas and inspiration.
- Maximized project efficiency with meticulous attention to deadlines, budget constraints, and client expectations.
- Elevated brand awareness by creating visually striking marketing materials for print and digital campaigns.
Freelance Photojournalist
Contracted Services
01.2014 - 01.2021
- Collaborated with musicians and other artists to create unique music videos.
- Wrote timely album reviews and concert recaps for digital and print media.
- Enhanced storytelling through the use of powerful visuals, creating impactful photo essays for publication in print and online media outlets.
- Contributed to increased readership by consistently providing high-quality images that captured public interest.
Marketing Manager
Eugreen Organics
01.2013 - 01.2014
- Photographed products for advertising purposes and established brand style.
- Managed paid social marketing and established a brand reputation as a trusted authority in the industry.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Increased brand awareness by developing and implementing strategic marketing campaigns across a range of mediums.
Photo & Video Intern
AHM Brands
01.2013 - 01.2013
- Participated in brainstorming sessions that generated fresh ideas for future projects, leading to a more dynamic portfolio.
- Enhanced video production quality by assisting with camera operation and lighting setup.
- Maintained positive relationships with coworkers and supervisors by exhibiting strong teamwork, communication, and problem-solving abilities.
- Expanded creative capabilities through ongoing collaboration with experienced professionals in various aspects of video production processes.
Education
Bachelor of Arts - Anthropology & Cinema Studies
University of Oregon
Eugene, OR01.2013
Skills
- Creative direction
- Adobe Creative Suite
- Branding
- Team leadership
- Photography
- Video
- Copy writing & editing
- Marketing strategy
- Artistic vision
- Excellent team player
- Digital & print advertising
SERVICE
- Destinations International
Social Inclusion Committee member | 2024-Current
- Middle Fork Willamette Watershed Council
Board member | 2018-2021
- Upper Willamette Stewardship Network
DEI Committee | 2019-2021
Interests
Accomplishments
- Completed VisitAble's 2025 Disability Awareness & Inclusion Training
Timeline
Art Director
Travel Lane County
01.2018 - Current
Freelance Photojournalist
Contracted Services
01.2014 - 01.2021
Marketing Manager
Eugreen Organics
01.2013 - 01.2014
Photo & Video Intern
AHM Brands
01.2013 - 01.2013
Bachelor of Arts - Anthropology & Cinema Studies
University of Oregon
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