Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
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Kadie Chronister

West Hollywood,CA

Summary

Innovative Marketing leader with 15 + years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.

Overview

6
6
years of professional experience

Work History

Brand Marketing Manager

Wholebody Solutions
10.2018 - Current
  • Created and managed social media campaigns to increase brand engagement.
  • Conducted market research to identify new opportunities and target markets.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Devised content strategy to effectively engage target audiences.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Analyzed and reported on KPIs to validate and demonstrate success of over 4 platforms, and 5+ accounts from different "doctor" or holistic healers, marketing campaigns.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Improved website visibility through development and implementation of SEO strategies.

Retail Staffing Program Manager

01.2022 - 04.2023
  • Established and oversaw hiring platforms for all open retail positions, including company website, LinkedIn Recruiter, Indeed, Zipline, ZipRecruiter, and Simply Hired
  • Successfully recruited & placed 18 management candidates (including six store managers) across multiple locations in just Q1 2023
  • Developed social content and learning decks for training & development materials
  • Ex: learning seminars, internal networking/recruiting decks, recruitment stats, brand story training, create and present training material at manager conference trainings
  • Conducted field recruitment and site visits to coach teams in community building, offering in-person feedback and support to both new and existing teams
  • One on one weekly coaching with District manager and Director of Retail to enhance company culture, review new store opening training punchlists, and hold staffing accountability.
  • Mentor in sales and created quarterly SPIFs (sales performance incentive funds), and product training to increase company goals during peak sales periods.
  • Managed and created over 45 open job descriptions for retail at one time-Completed first round interviews and last rounds to alleviate field leaders from influx of candidate applications to identify top talent.

District Manager

TravisMathew
07.2019 - 01.2023
  • Played pivotal role in supporting retail operations, actively participating in opening of 35+ stores and contributing to creation of NSO checklists, as well as identifying key players for training and development
  • Leading district in all KPIs and comp performance, exceeding average district performance by over 60% compared to forecasts and budgets
  • Demonstrated exceptional expertise in driving conversion and KPIs, directing team's focus towards Retail Marketing and Operational Excellence
  • Leveraged P&L reports to identify overspending and areas of concern, ensuring profitability
  • Culture focused leader resulting in winning 10 out of 12 awards at annual retail award ceremony in 2021.
  • Supervised Top volume District of 12 locations to enforce high-quality standards of operation.
  • Modeled best practices for sales and customer service by retaining top talent who was leaned heavily for training and development for fleet.

Director of retail

07.2017 - 07.2019
  • Managed over 10 million in revenue from sales to setting budgets and forecasts for all North American retail locations.
  • Conducted thorough margin analysis and market trend research to guide strategic decisions
  • Streamlined allocation processes and devised strategies for seasonal product releases and consolidations
  • Crafted enticing promotions for high-traffic retail holidays to boost sales
  • Established comprehensive training and development policies, including hiring, dress code, conduct, and operational procedures, ensuring consistency among retail staff
  • Created high-performing visual teams responsible for implementing and maintaining visual and marketing directives and expectations across all stores and globally.
  • Effectively communicated these directives to company leadership
  • Developed and executed monthly retail marketing plans and "Go to Market" strategies to drive revenue growth and enhance customer experiences, employing creative tactics
  • Orchestrated brand awareness initiatives, including marketing campaigns, networking events, and panels, resulting in increased community engagement and positive feedback in Southern California.
  • Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.

Education

Bachelor of Arts -

Florida State University
Tallahassee, FL
05.2008

Skills

  • Online Marketing and Advertising
  • Brand Development
  • Retail Operations
  • Organization and Time Management
  • Flexible and Adaptable
  • Interpersonal Communication
  • Brand Awareness and Identity
  • Lead Generation
  • Public Relations
  • Business Acumen
  • New Business Development
  • Sales Planning

Additional Information

  • 2

Timeline

Retail Staffing Program Manager

01.2022 - 04.2023

District Manager

TravisMathew
07.2019 - 01.2023

Brand Marketing Manager

Wholebody Solutions
10.2018 - Current

Director of retail

07.2017 - 07.2019

Bachelor of Arts -

Florida State University

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Kadie Chronister