Kaela Maxwell
Gainesville,FL
Summary
Customer-focused Assistant Community Manager with a passion for creating positive, welcoming experiences. Dedicated to fostering environments where both people and teams feel supported. Excited to bring strong customer care and teamwork back to the beauty industry, helping people feel confident and their very best every day!
Overview
5
5
years of professional experience
Work History
Assistant Community Manager
Ridgemar Commons
Gainesville, FL
01.2025 - Current
- Led daily morning meetings with the leasing team and community manager to align on goals, updates, and resident needs.
- Managed applications, prepared leases, and coordinated all move-in documentation.
- Supervised, coached, and motivated leasing team to maintain a clean, organized, and positive work environment.
- Organized annual renewal campaigns and initiatives to retain residents and support occupancy goals.
- Managed timely communication with residents, including rent reminders, past-due notices, community updates, and urgent concerns.
- Calmly deescalated resident conflicts and concerns.
- Acted as primary point of contact for new residents, ensuring a warm welcome and smooth move-in experience.
- Conducted outreach to local businesses to cross-promote the community and build partnerships.
- Ensured website and marketing materials were updated with accurate information and current promotions.
Leasing and Marketing Manager
Aspen Square
Gainesville Fl
01.2024 - 01.2025
- Created thoughtful, personalized email campaigns and advertised specials to new prospects.
- Developed and maintained a monthly marketing calendar for social media, events, and resident engagement campaigns.
- Promoted community events, food truck visits, and resident activities.
Client Coordinator
Enso, a Healthier Nail Boutique
Gainesville, FL
08.2021 - 01.2024
- Answered phones, booked appointments, and maintained a clean and organized environment.
- Managed a social media account with over 3,600 followers.
- Trained and supervised new hires, ensuring smooth onboarding and compliance with company standards.
Education
Bachelor of Science - Psychology
University of North Florida
Jacksonville, FL05.2021
Skills
- Diffusing difficult situations with clients
- Collaborating with both small and large teams
- Confident using social media platforms to drive engagement
- Thriving in fast paced environments
Accomplishments
- Earned the highest leasing achievement in the Florida region 9 times in 2025.
- Achieved a 63 percent renewal rate, the highest in five years for the community.
- Contributed to achieving the Reputation 800 Award for 2025.
Timeline
Assistant Community Manager
Ridgemar Commons
01.2025 - Current
Leasing and Marketing Manager
Aspen Square
01.2024 - 01.2025
Client Coordinator
Enso, a Healthier Nail Boutique
08.2021 - 01.2024
Bachelor of Science - Psychology
University of North Florida