Kaely Briley
Arlington,TX
Summary
E-commerce Specialist with 4+ years of experience in analyzing over 500k skus annually to identify the perfect strategy for each sku. A problem-solver and adaptable professional with strong analytical thinking skills. Able to effectively optimize e-commerce strategies to drive sales and maximize ROI. Looking to leverage expertise in e-commerce to contribute to the success of a dynamic organization.
Overview
10
10
years of professional experience
1
1
Certification
Work History
E-Commerce Pricing Specialist
Michaels
06.2022 - Current
- Competitive pricing analysis and present findings back to merchant team
- Perform competitive shopping, benchmarking, and analysis around full breadth of eCommerce offering
- Manage Dropship pricing files, providing guidance on targeted retails to achieve profitability goals
- Monitors and reports sales and profit margins for promotions
- Run daily, weekly, and monthly ad hoc reports to continuously review sales & profit margin performance
- Work with Business partners to ensure standard product pricing, product discounts, product promotions, price testing, and other product pricing strategies are executed accurately
- Identify opportunities to improve processes by understanding the strategic components of the business
- Develop processes, reporting to streamline analysis and drive them to implementation
- Work with Business partners to ensure standard product pricing, product discounts, product promotions, price testing, and other product pricing strategies are executed accurately
- Daily, Weekly, Monthly monitoring of eCommerce business KPIs.
E-Commerce Specialist
Thirstystone Resources
01.2021 - 06.2022
- Write and edit product content that will be published on e-Commerce websites/portals
- Set standards, systems, and best practices for new product listings, content creation, distribution, and maintenance
- Provide support in other areas of Media Marketing, PPC, Email Marketing, SEO, Keyword Research, Google Analytics, Website UX, and Paid Social Media
- Be a subject matter expert to assigned product categories
- Identify SEO best practices regarding inventory, pre-orders, and pricing policies
- Monitor changes in product sales by using web analytics and Excel spreadsheets (pivot tables, vlookups, etc) to stay organized
- Multitask and meet deadlines while maintaining attention to detail
- Complete management of products on websites such as Walmart, Amazon Vendor Central, Target, Macys, Wayfair and Zulily
- Kept track and utilized SEO and SEM
- Increased product sales with use of marketing
- Used Netsuite ERP system and closely worked with operations to ensure timely delivery
- Planned and executed promotions and pricing.
Event Manager
Fort worth Events
04.2019 - 05.2020
- Planned all manner of corporate events, including trade shows, international meetings, corporate retreats, company outings, conferences, and more
- Managed all areas of events, from pre-planning, through the event day, and post-event activities
- Supervised team of event planners and assistants, while hiring support staff, caterers, and other contract workers as necessary
- Determined appropriate levels of staffing and budget to stay within given monetary parameters
- Organized logistics of event preparation, including location scouting, stage design, venue decor, and program implementation.
Marketing Automation Specialist
Mouser Electronics
10.2015 - 02.2019
- Developing and effectively executing Marketing Automation (MA) campaign strategies to ensure annual department revenue targets and individual campaign objectives are achieved or exceeded
- Ensuring MA campaign strategies align with broader Wiley Community strategies
- Ensuring strategic and tactical alignment with complimentary marketing capabilities and activities (i.e., social marketing, telemarketing, conferences, direct mail)
- Developing and monitoring corporate benchmarks for campaign performance and lead generation
- Applying best practice segmentation and customer profiling to optimize demand generation programs
- Developing best-practice framework, standards, and playbooks for demand generation tactics
- Committed to quality.
Catalog Content Specialist
Mouser Electronics
02.2014 - 10.2015
- Oversee all aspects of landing page creation, from copywriting, to UX/UI, to constant Conversion Rate Optimization through data-driven A/B tests
- Boosted the average landing page conversions by 25% in 6 months for 9 ecommerce landing pages
- Own copywriting for assigned device and service brands-specifically taglines, why buys, detail page headlines, digital ads, and retail signage-while adhering to an authentic brand voice
- Create automated email campaigns-behavioral, transactional, and engagement-oriented-sent to segments of 3+ million users
- Boosted SEO traffic from 1 to 8 million users monthly in 16 months for 3 domains.
Education
Bachelor of Arts in Business Administration - Digital Marketing -
Bryan University
06.2023
Certificate in Paralegal -
Arlington Career Institute
05.2010
Diploma -
Saint Albans Highschool
01.2007
Skills
- Marketing Automation
- Search Engine Optimization (SEO)
- Google Analytics
- Adobe Photoshop (5 years)
- Salesforce
- Microsoft Word (10 years)
- Microsoft Excel (10 years)
- Microsoft Powerpoint (10 years)
- Power BI (5 years)
- Microsoft Outlook (10 years)
- Google Analytics (2 years)
- Digital marketing (4 years)
- E-commerce (6 years)
- Analytics (10 years)
- Communication skills (10 years)
- WordPress
- HTML (4 years)
- SQL (5 years)
- Content Development
- Adobe Analytics (5 years)
- Salesforce (3 years)
- CommerceHub (5 years)
- Shopify
- Adaptability
- Email marketing
- NetSuite
- Tableau
- Data visualization
- ERP systems
- Copywriting
- Oracle
- Marketing
- Analytics
- SAP
- Database management
- Microsoft Office
- Communication skills
- Google AdWords
- Product development
- Content Management
- Product management
- Account management
- SEO
- Google Docs
- Amazon Vendor Central (2 years)
- Amazon Seller Central (2 years)
- BigCommerce
- Magento
- Product Listing Management (4 years)
- Inventory Management (4 years)
- Data management
- SEM
- Organizational skills
- Integrated marketing
- B2B marketing
- SEO tools
- Customer service
- CRM software
- Marketing automation
- Report writing
- Crystal Reports
- Financial report writing
- Looker
- Google Search Console
- Google Suite
- Product information management (10 years)
- Informatica
Certification
- Certified Paralegal, Present
- Eloqua Masters, Present
- American Marketing Association Certified, 01/01/20, Present
Additional Information - Myers Briggs
INTJ
Awards
Top Performer Award, 11/01/18
Timeline
E-Commerce Pricing Specialist
Michaels
06.2022 - Current
E-Commerce Specialist
Thirstystone Resources
01.2021 - 06.2022
Event Manager
Fort worth Events
04.2019 - 05.2020
Marketing Automation Specialist
Mouser Electronics
10.2015 - 02.2019
Catalog Content Specialist
Mouser Electronics
02.2014 - 10.2015
Bachelor of Arts in Business Administration - Digital Marketing -
Bryan University
Certificate in Paralegal -
Arlington Career Institute
Diploma -
Saint Albans Highschool