Kaelyn Ziegler

Dynamic professional with six years in the service industry, including impactful experience at Total Quality Logistics. Adept at negotiation and customer engagement, I excel in utilizing Canva for marketing materials and training new staff. Proven ability to enhance team efficiency while delivering exceptional service.

Penn State American Marketing Association Executive Board: Brand Strategist Increased social media engagement, leading to over 50k Instagram views in the past month Created promotional postings for various social media platforms via Canva and Squarespace Coordinated with other executive members to generate promotional plans for events Executive Board: Marketing Week Director Recruited four Fortune 500 marketing representatives to speak at a week-long virtual conference Attended workshops with corporate sponsors to evolve professional development skills Networked with marketing professionals to build relationships and increase knowledge of the field Penn State Dance MaraTHON Hospitality Family Relations Chair Contributed to raising over $15 million to support families and children impacted by childhood cancer Assisted with the distribution of food on THON Weekend to keep families and dancers energized Monitored committee member engagement through the utilization of Excel Intramural Flag Football Captain Responsible for scheduling game times each week to ensure high team attendance Interacted with officials to obtain rules and regulations to report to team members

• Advertising/Sales Promotion Management
• Smeal College of Business MKTG 422
• Applied integrated marketing communications skills to help rebrand a student-run newspaper
• Conducted ethnographic research to develop a successful marketing campaign