Summary
Overview
Work History
Education
Skills
Timeline
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KAIA R. JOHNSON

Bowie,MD

Summary

Adaptable Graduate Marketing major from Morgan State University, with 5+ years of work experience in customer service. Aiming to leverage a proven knowledge of brand management, customer needs assessment, and market launch skills to successfully fill the role at the company. Frequently praised as hard-working by peers, can be relied upon to help the company achieve its goals. Proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives, increasing business success, and boosting sales. Excellent analytical, organizational, and decision-making abilities.

Overview

3
3
years of professional experience

Work History

MEDIA/MARKETING ASSISTANT

First Home Alliance
06.2022 - Current
  • Organize, execute, and attend variety of functions including community engagement, outreach, and networking events
  • Coordinate creation of agency's marketing collateral and update as needed - work with graphic designer to ensure collateral pieces are produced correctly and promptly
  • Monitored and evaluated website analytics to identify trends and opportunities for improvement.
  • Work alongside other members of media team to satisfy marketing needs
  • Facilitated communication between production staff and other departments to synchronize work.
  • Planned video shoots in studio and remotely by managing production through stages to completion.
  • Participated in brainstorming sessions to generate creative ideas for campaigns.
  • Researched and identified new opportunities for increasing company's social media presence.

SHIFT SUPERVISOR / LEAD MANAGER

Charley's Philly Cheesesteaks
12.2020 - Current
  • Cooperated with coworkers to improve customer experience and manage storefront.
  • Coached crew members to optimize performance and motivate them toward more efficient work.
  • Supervised employees and oversaw quality compliance with company standards for food and services.
  • Exercised composure under pressure and in escalated customer service scenarios.
  • Coached crew members to optimize performance and motivate them toward more efficient work.
  • Delivered successful training to more than 20 employees during tenure, educating them on successful work processes and productivity strategies
  • Completed store opening and closing procedures and balanced tills

GRAPHIC DESIGN ARTIST

Wilson Boulevard Christian Church
03.2022 - 05.2023
  • Managing multiple projects simultaneously and meeting deadlines
  • Designing and producing marketing materials, such as brochures, flyers, banners, and advertisements
  • Collaborated with content and marketing teams to confirm design compliance with brand guidelines.
  • Educational institutions and online classroom management
  • Implemented design feedback from customers and internal stakeholders to improve project outcomes.

Education

BACHELOR OF SCIENCE - Marketing

Morgan State University
Baltimore, MD
05.2023

Skills

  • Microsoft Office 2016 - EXCEL, ACCESS, and
  • POWERPOINT
  • Create EXCEL Worksheets and embedded charts
  • Hands-on experience with commercially available
  • Microcomputer software packages
  • Use ACCESS to create databases, tables, forms, and reports from database
  • Use resources necessary to communicate through Internet
  • Utilize Canva to develop promotional flyers
  • Supporting e-marketing, on all social media platforms;
  • Website, blogs, Facebook, Instagram, LinkedIn, Twitter
  • YouTube, etc
  • Plan and prepare application-focused content
  • Specifically for publication and sharing across different media channels, including social media posts, email brochures, newsletters, white papers, and merchandise
  • Develop promotional and marketing materials

Timeline

MEDIA/MARKETING ASSISTANT

First Home Alliance
06.2022 - Current

GRAPHIC DESIGN ARTIST

Wilson Boulevard Christian Church
03.2022 - 05.2023

SHIFT SUPERVISOR / LEAD MANAGER

Charley's Philly Cheesesteaks
12.2020 - Current

BACHELOR OF SCIENCE - Marketing

Morgan State University

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KAIA R. JOHNSON