Kaitlyn Elmer
Lebanon
Summary
Results-driven digital marketing professional with a proven record of enhancing online engagement and stakeholder alignment. Skilled in strategic communication and project management, consistently delivering measurable improvements.
Overview
11
11
years of professional experience
Work History
Principal Digital Adoption Lead
Unum
Remote
08.2021 - Current
- Designed strategic communication plans tailored to unique audiences and online platforms.
- Achieved an 11-point increase in digital pay percentage through a targeted email campaign.
- Nurtured professional relationships with key stakeholders and leadership to ensure alignment.
- Utilized Monday.com for effective project timeline management with a team of 3 production support members.
- Formulated cost estimates and budgets for both ad hoc projects and annual communication planning.
- Developed engaging materials to support internal and external change management efforts.
Senior Digital Marketing Specialist
The Hartford
Hartford
02.2018 - 07.2021
- Increased online traffic by 20 percentage points through comprehensive digital adoption strategies.
- Aligned marketing strategies with business goals by collaborating with cross-functional teams.
- Provided actionable recommendations based on analytics data and target audience surveys.
- Recommended solutions for digital presence gaps using A/B testing methodologies.
- Oversaw an offshore contractor for digital adoption support.
Corporate Communications Coordinator
Legrand
West Hartford
05.2017 - 02.2018
- Coordinated department-wide events to promote team building and collaboration.
- Assisted in crafting press releases and media materials for corporate announcements and initiatives.
- Collaborated with cross-functional teams to align messaging across various communication platforms.
- Edited and proofread internal documents for clarity, consistency, and adherence to brand guidelines.
- Analyzed analytics data to identify areas of improvement in terms of message delivery.
- Coordinated internal communication initiatives including newsletters, intranet content, emails.
Digital Marketing Specialist
Legrand
New London
09.2015 - 05.2017
- Executed digital marketing strategies, focusing on webpage development in Sitecore and email campaigns in Pardot.
- Oversaw social media content calendar to enhance posting efficiency.
- Contributed to new website design launch through effective webpage construction.
- Analyzed campaign performance and formulated actionable plans for optimization.
- Collaborated with cross-functional teams to create marketing collateral and campaigns.
Sales Administrator
inMusic Brands
Cumberland
08.2014 - 09.2015
- Coordinated sales orders and inventory management for music equipment products.
- Assisted sales team with customer inquiries and product information.
- Maintained accurate sales records and updated customer databases regularly.
- Performed regular follow-up calls with clients to ensure satisfaction with purchases made from the company.
Education
Bachelor Of Science (BS) - Business Administration - Marketing
University of Rhode Island
Kingston, Rhode Island, RI05-2014
Skills
- Digital marketing and strategy
- Change and project management
- Stakeholder engagement and communication
- Online traffic growth and analysis
- Creative problem solving
- Attention to detail
- Strategic planning and organization
- Adaptability and flexibility
- Leadership skills
Timeline
Principal Digital Adoption Lead
Unum
08.2021 - Current
Senior Digital Marketing Specialist
The Hartford
02.2018 - 07.2021
Corporate Communications Coordinator
Legrand
05.2017 - 02.2018
Digital Marketing Specialist
Legrand
09.2015 - 05.2017
Sales Administrator
inMusic Brands
08.2014 - 09.2015
Bachelor Of Science (BS) - Business Administration - Marketing
University of Rhode Island