Kaitlyn Gallagher
Arlington,VA
Summary
Experienced Digital Scheduler and Analyst specializing in overseeing implementation and execution of digital advertising campaigns at all levels. Successful record of working with Account Executives to retain and upsell clients through consistent communication and thoughtful campaign analysis.
Overview
6
6
years of professional experience
Work History
Digital Scheduler/Analyst
Sinclair Broadcast Group
10.2022 - Current
- Scheduled and managed multiple digital advertising campaigns simultaneously, ensuring timely execution and full delivery
- Improved workflow efficiency and budget forecast accuracy by maintaining consistent communication with salespeople and streamlining campaign implementation procedures
- Analyzed campaign data and presented comprehensive performance reports to clients to highlight success and recommend optimizations
- Wrote compelling social and web copy for clients in a variety of fields
Digital Sales Coordinator
Sinclair Broadcast Group
03.2021 - 10.2022
- Scheduled and monitored the delivery of over 50 digital advertising campaigns at a time
- Summarized campaign data and created easily digestible reports for Account Executives to share with their clients
- Streamlined development of marketing creative across multiple teams to ensure timely delivery
- Collaborated with Account Executives and management to create individualized marketing strategies fro clients in a variety of fields
Medicare Advantage Plan Intern
Sunrise Senior Living
07.2019 - 08.2019
- Facilitated communications between internal and external sources to expedite marketing plans
- Organized and updated marketing materials for the upcoming rollout of the Medicare plan
Marketing and Communications Intern
Sunrise Senior Living
05.2018 - 08.2018
- Updated the strategy for a multichannel marketing plan for a resident benefit program
- Assisted with the development of internal communication tactics
- Organized database of customer complaints and comments to streamline response strategies
- Updated website materials and created pages for new communities
Education
Bachelor of Science - Sociology
Virginia Tech
05.2020
Skills
- Workflow Optimization
- Excel spreadsheets
- Data Entry
- Attention to Detail
Timeline
Digital Scheduler/Analyst
Sinclair Broadcast Group
10.2022 - Current
Digital Sales Coordinator
Sinclair Broadcast Group
03.2021 - 10.2022
Medicare Advantage Plan Intern
Sunrise Senior Living
07.2019 - 08.2019
Marketing and Communications Intern
Sunrise Senior Living
05.2018 - 08.2018
Bachelor of Science - Sociology
Virginia Tech
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