Kaitlyn West
Shawano,WI
Summary
Results-oriented marketer with a proven track record of driving successful marketing campaigns and delivering exceptional fitness training. Develops strategic marketing plans that effectively target and engage the desired audience, resulting in increased brand awareness and customer acquisition. Skilled in leveraging digital platforms and social media to optimize campaign performance and drive measurable results. Passionate about helping individuals achieve their fitness goals through personalized training programs and motivating coaching techniques. Committed to continuously expanding knowledge in both marketing trends, business, and fitness industry advancements to stay ahead of the curve and deliver innovative solutions.
Overview
5
5
years of professional experience
Work History
Marketing and Sales Manager
LoyalITy
200 Packerland Drive
08.2022 - Current
- Team Training and Hiring: Successfully trained and recruited high-performing sales and marketing team of 5, fostering a culture of excellence and teamwork that resulted in increased productivity and revenue growth
- Campaign Development: Spearheaded the creation and execution of multi-faceted marketing campaigns, including social media strategies, direct mail initiatives, and digital advertising efforts, resulting in enhanced brand visibility and lead generation
- Budget Management: Effectively managed marketing expenses and budget planning, optimizing resource allocation and ensuring that campaigns met their objectives while staying within budget constraints
- Market Research and Positioning: Conducted comprehensive market research to identify key trends, customer preferences, and competition
- Utilized these insights to refine the company's positioning and tailor marketing strategies accordingly, contributing to increased market share
- Contract Value Growth: Achieved a remarkable increase in contract value by $300,000 through strategic marketing initiatives and effective sales team management, driving revenue growth and demonstrating a measurable impact on the company's bottom line.
Events Manager
Stubborn Brothers Brewery
Shawano, WI
01.2020 - 05.2021
- Managed budgets effectively, optimizing allocation of resources to maximize event impact.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Delivered exceptional customer service to attendees, addressing concerns promptly and professionally.
- Streamlined event operations for improved efficiency and cost-effectiveness through comprehensive logistical management.
- Coordinated florists, photographers, and musicians for events.
- Ensured smooth event transition with thorough pre-event walkthroughs and detailed day-of coordination efforts.
- Hired and cross-trained staff members for various event-specific functions and assessed employees' understanding of associated processes and procedures.
Trainer
The Hit Gym
Shawano, WI
08.2022 - Current
- Coached members on best practices, providing constructive feedback to support their personal growth.
- Evaluated the effectiveness of training initiatives by tracking participant progress and gathering feedback for continuous improvement.
Education
Udemy Advanced Digital Marketing
Social Media 2 -
Hubspot
Maine, NYBA BACHELOR'S DEGREE - Management
University of Wisconsin Green Bay
Green Bay WI05.2020
Skills
- Knowledge and hands-on experience with operating systems (maintenance, troubleshooting)
- Strong ops skills and support mindset
- Deep understanding of modern monitoring concepts
- Experience with Databases
- Traction EOS
- Budgeting
- Performance Reviews
- Digital Marketing
- Target Market Segment
- Campaign Analysis
- CRM Development
- MDF Requests
References
- Kristy Sipple, The Hit Gym LLC, Owner, thehitgymllc@gmail.com, 715-304-9223
- Kari Renn, Loyality Inc, CEO, krenn@loyality.com, 920-437-9701
- Jill Olsen, The Hit Gym LLC, Coach
troppersfam@gmail.com, 715-701-0563
Timeline
Trainer
The Hit Gym
08.2022 - Current
Marketing and Sales Manager
LoyalITy
08.2022 - Current
Events Manager
Stubborn Brothers Brewery
01.2020 - 05.2021
Udemy Advanced Digital Marketing
Social Media 2 -
Hubspot
BA BACHELOR'S DEGREE - Management
University of Wisconsin Green Bay