Kaitlyn R. Kokoski
Lawrence
Summary
Detail-oriented individual with exceptional communication and project management skills. Proven ability to handle multiple tasks effectively and efficiently in fast-paced environments. Recognized for taking proactive approach to identifying and addressing issues, with focus on optimizing processes and supporting team objectives. Proven success in leading projects from start to finish and contributing to organizational growth and success.
Overview
3
3
years of professional experience
Work History
Marketing & Fan Experience Graduate Assistant
Kansas Athletics
07.2023 - Current
- Served as the lead marketing contact for volleyball, softball, and tennis, overseeing all promotional campaigns, fan engagement strategies, and event marketing for these sports. Served as oversight of the Junior Jayhawk program.
- Contributed to marketing efforts for men's basketball, women's basketball, and football, supporting campaign execution and fan engagement efforts across all sports.
- Proficient in leveraging the Oracle Eloqua Marketing Automation platform to design and execute targeted campaigns, personalized communication, and track fan behaviors to ensure better engagement and loyalty.
- Collaborated with the ticket sales team to develop and implement strategies aimed at increasing attendance and driving ticket sales through targeted marketing campaigns and fan engagement initiatives.
Athletics Marketing Student Assistant
West Virginia University Athletics
12.2022 - 05.2023
- Lead marketing intern for baseball, women's soccer, and men's basketball.
- Execute marketing plans that included multi- channel marketing strategies across multiple sports targeting a range of consumers.
- Carry out event management and lead a team of 10+ for multiple events.
Tennis Marketing Intern
West Virginia University Athletics
12.2022 - 05.2023
- Created marketing plan and game scripts.
- Assisted with development of event strategies and tactical plans to promote accomplishment of increasing fan engagement.
- Helped with planning and hosting of home tennis matches to increase attendance.
Athletics Marketing Intern
West Virginia University Athletics
08.2021 - 12.2022
- Help with planning and hosting of marketing events and promotional giveaways for all ticketed events.
- Generate game scripts for men's & women's soccer, volleyball, and baseball.
Education
MBA - Masters in Business Administration
University of Kansas
Lawrence, KS06-2025
Bachelor of Science - Sports Management
West Virginia University
Morgantown, WV05.2023
Skills
- Evaluation of Marketing Campaigns
- Oracle Eloqua Marketing Automation
- Event Management
- Promotion and Advertising
Timeline
Marketing & Fan Experience Graduate Assistant
Kansas Athletics
07.2023 - Current
Athletics Marketing Student Assistant
West Virginia University Athletics
12.2022 - 05.2023
Tennis Marketing Intern
West Virginia University Athletics
12.2022 - 05.2023
Athletics Marketing Intern
West Virginia University Athletics
08.2021 - 12.2022
MBA - Masters in Business Administration
University of Kansas
Bachelor of Science - Sports Management
West Virginia University
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