Summary
Overview
Work History
Certification
Awards
Timeline
Generic

KALEB LYNES

Burleson,Texas

Summary

Dynamic leader with a proven track record at Frito Lay North America, excelling in product management and district sales leadership. Expert in leveraging Microsoft Excel for data-driven decisions and fostering cross-functional collaboration. Ability to lead senior level market tours and stand-up new Go-To-Market structures. Recognized for mentoring teams to exceed sales targets and innovate market strategies, embodying exceptional communication skills and leadership.

Overview

19
19
years of professional experience
1
1
Certification

Work History

Direct Commerce Transformation Analyst

Frito Lay North America
04.2023 - Current
  • Product Management: Manage products on and off S2U and S.com sites by coordinating with cross-functional teams, monitoring product performance, and making data-driven decisions to optimize product availability.
  • Cross-Functional Collaboration: Collaborate closely with Product Supply by analyzing OOS reports, stale reports, and buffer levels. Adjust demand forecasts, track Limited Time Offers (LTOs) and Limited Inventory Offers (LIOs), and ensure product availability aligns with market needs using an Innovation tracker.
  • Product Innovation Meetings: Lead product innovation meetings by setting clear agendas, facilitating discussions, and coordinating follow-up actions. Ensure all stakeholders are aligned on goals, timelines, and next steps.
  • Team Support: Provide support to team members by stepping in during vacations, managing overflow tasks, and offering expertise to resolve complex issues. Act as a Subject Matter Expert (SME) for PGT NJP, guiding the team with specialized knowledge.
  • Product Maintenance: Lead weekly product maintenance calls, coordinating with supply chain and e-commerce teams to ensure LTOs are live on-site as scheduled. Discuss web in-stock levels and develop recovery strategies to address any discrepancies.

District Sales Leader

Frito Lay North America
09.2019 - 04.2023
  • District Sales Leader for the Dallas Innovation District. A new Go-To-Market (GTM) route structure for the country designed to reach customers always everywhere.
  • Worked cross-functionally with the GTM Transformation Team to stand up communication and technology for designs of new route structures.
  • Led a successful Market Tour with CEO Ramon Laguarta highlighting new technology, market conditions, and district performance.
  • Tasked with leading the e-commerce district supporting Amazon Fresh, Door Dash, Kroger Ocado, and Go Puff while setting up new customers and growing the new e-commerce district.
  • Collaborated with the Salesforce team on a new version of the Gantt Chart that is more user friendly.
  • Lead Route Sales Reps and hourly employees by setting up weekly connects and work-withs to build capabilities in the market.
  • Deliver sales results and ensure service expectations in the market exceed expectations by connecting with Key Decision Makers and collaborating with frontline team for success.
  • Support and mentor new District Sales Leaders as they onboard and go through certification to become a certified leaders through training, work-withs and in-market support.

Route Sales Representative

Frito Lay North America
03.2005 - 09.2019
  • Worked on various route types and locations as needed.
  • Led successful market tours and consistently delivered on sales plan.
  • Safety Committee Team Member and RSA Mentor/Trainer
  • Subject Matter Expert at controlling expenses and reducing waste.
  • RSR of the year for leading a successful route and exceeding Key Performance Indicators.

Certification

eCornell - Business Analytics Certificate

Awards

  • Certified Trainer
  • Dallas Innovation District DSL
  • DFW South Safety Comittee
  • Over/Short SME
  • RSR of the Year
  • RSA Mentor


Timeline

Direct Commerce Transformation Analyst

Frito Lay North America
04.2023 - Current

District Sales Leader

Frito Lay North America
09.2019 - 04.2023

Route Sales Representative

Frito Lay North America
03.2005 - 09.2019

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KALEB LYNES