Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Kalesia Williams

Bolingbrook,IL

Summary

Strategic Marketing and Communications Specialist with a background in building brand awareness and enhancing market position. Skilled in crafting compelling messaging, executing strategic marketing campaigns, and utilizing digital platforms to increase customer engagement. Strengths include innovative problem-solving, exceptional collaboration skills, and an ability to deliver impactful results in fast-paced environments.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Streaming Freelancer

Husky Vision
DeKalb, IL
02.2024 - Current
  • Created content for various websites, blogs, and social media accounts.
  • Managed post-production process including editing, audio mixing, color correction, graphics creation and animation workflows.
  • Operate cameras, serve as utility (handle camera cables and tripods), and work with EVS Replay machines all while helping to create a broadcast for ESPN3.

Freelance Public Relations

Adventure Works
DeKalb, IL
12.2022 - 01.2024
  • Drafted press releases that effectively communicated company news stories to target audiences.
  • Updated website pages regularly with fresh content related to upcoming events or promotions.
  • Planned, coordinated, and executed special events such as product launches, press conferences, and media tours.

Sports Marketing Associate

Northern Illinois Athletics
DeKalb, IL
06.2020 - 08.2022
  • Enhanced marketing skills and strategies by assisting with ticket marketing, media relations and event operations.
  • Created content for various digital channels, including websites and social media platforms.
  • Analyzed and reported on website analytics to improve digital marketing efforts.

Education

Bachelor of Science - Integrated Marketing Communication

Northern Illinois University
Dekalb, IL
05-2024

Skills

  • Search Engine Optimization
  • Project Management
  • Teamwork and Collaboration
  • Effective Communication
  • Attention to Detail
  • Crisis Management
  • Campaign Management
  • Branding
  • Media Buying
  • Google Analytics
  • Microsoft Office and Outlook proficiency
  • Social Media Marketing
  • Adobe Creative Suite Applications

Certification

  • Meta Digital Marketing/Advertising 2023

Timeline

Streaming Freelancer

Husky Vision
02.2024 - Current

Freelance Public Relations

Adventure Works
12.2022 - 01.2024

Sports Marketing Associate

Northern Illinois Athletics
06.2020 - 08.2022

Bachelor of Science - Integrated Marketing Communication

Northern Illinois University

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Kalesia Williams