Kalong Hughes
Portland,OR
Summary
Experienced marketing leader with proven success in marketing strategy across both traditional and digital channels to connect consumers with best-in-class storytelling and experiences. Naturally curious with in-depth awareness and passion for learning about the marketplace, consumer mindsets, evolving digital landscape and data-driven industry best practices. Background includes working closely with multiple cross-functional stakeholders, building relationships to integrate initiatives effectively.
Overview
10
10
years of professional experience
Work History
Full Time Mom
Self Employed
12.2021 - Current
- Skilled at working independently and collaboratively in a team environment.
- Self-motivated, with a strong sense of personal responsibility.
- Proven ability to learn quickly and adapt to new situations.
- Managed time efficiently in order to complete all tasks within deadlines.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Worked flexible hours across night, weekend and holiday shifts.
Social Listening Program Manager
Airbnb
02.2021 - 12.2021
- Built and executed global social media listening program for Airbnb with key internal stakeholders.
- Developed strategic plans, setting clear objectives and achievable milestones for the team.
- Created a listening strategy to scale and rollout adoption for cross-functional teams.
- Track and measured all performance data and provided regular updates to key stakeholders covering performance to targets, program highlights and challenges.
- Managed cross-functional team of analysts for successful project completion within deadlines and budgets.
- Crafted weekly global trend reports for company wide and leadership distribution, covering consumer insights, brand campaign performance, product update feedback, top themes of brand conversations and more to inform company strategy.
Global Digital Brand Marketing Manager - Jordan
Nike
01.2020 - 02.2021
- Led support and planning of business objectives focused on digital and social media full funnel strategies.
- Managed strategic partnerships with key influencers, agencies and creative teams to ensure alignment with brand.
- Collaborated with global cross-functional teams to optimize internal opportunities and resources
- Analyzed market trends and competitor activities to inform data-driven marketing strategies.
- Coordinated product launches, overseeing every aspect from concept development to post-launch analysis.
DIGITAL BRAND MARKETING LEAD
NIKE
08.2018 - 09.2019
- Led digital brand campaigns for North America key account teams
- Focused on execution of brand marketing campaigns through omni-channel, digital and retail environments
- Created and drove digital strategy from content creation to ROS focusing on brand awareness and conversion
- Collaborated with creative partners and vendors to create and optimize all digital/editorial content and brand elevations
- Strategized, created and managed influencer networks for brand collaboration and authenticating products
- Managed budgeting and launched paid media advertising and performance marketing across all key accounts resulting in ROAS up to 40.1
- Worked closely with analytics, retail, and sales as well as cross-functional team partners to identify data driven online growth opportunities.
DIGITAL MARKETING MANAGER
TORI RICHARD
08.2017 - 05.2018
- Developed content and executed online marketing strategies, including digital, social and email marketing campaigns to grow .COM by +30% YoY
- Launched paid-acquisition and organic growth strategy
- Managed online presence and editorial calendar for Tori Richard & Kahala brands
- Collaborating closely with graphics and executive team to produce, approve and publish content with consistent brand voice
- Optimized daily operations for online sales, managed web inventory, summarized reports and ran front end web maintenance
- Optimizing social media channels, exceeding target KPIs and increasing online conversions.
SOCIAL MEDIA MARKETING SPECIALIST
AIRBNB
09.2016 - 08.2017
- Developed and produced engaging brand activation and stories for global channels
- Coordinated and maintained global editorial calendar for Airbnb
- Curated and edited UGC content and produced in-house social media campaigns
- Helped build and manage influencer partnerships, creating an established network
- Supported relationships with agency partners, ensuring timely deliverables, fostering highly productive partnerships
- Determined appropriate KPIs, monitored performance and implemented robust social measurement frameworks
- Worked collaboratively with marketing managers to produce, approve, and publish all content
- Increased Airbnb's IG reach by +14% by optimizing social strategy, follower growth from 1.7M to 2.3M during three month IG focused project.
SOCIAL MEDIA COMMUNITY MANAGER
AIRBNB
04.2014 - 09.2016
- Developed Airbnb's brand voice, as a member of the first social media team
- Managed and engaged with Airbnb's online community across global social media platforms
- Worked closely with the brand marketing team for engagement guidelines and brand consistency across all online channels.
Education
BACHELOR OF SCIENCE - MAJOR IN PUBLIC HEALTH COMMUNICATIONS
OREGON STATE UNIVERSITY
01.2010
Skills
- Multi-channel marketing experience
- Marketing Analytics
- Content Strategy
- Cross-Functional Collaboration
- Partnership Development
- Social Media Marketing
- Budgeting and Allocation
- Project Management
- Marketing campaign development
- Market Research Analysis
- Campaign Management
Hobbies and Interests
- PNW outdoor enthusiast - hiker, rock climber, snowboarder, backpacker
- Avid Portland food lover
- Currently rediscovering favorite Oregon adventures as a family
Timeline
Full Time Mom
Self Employed
12.2021 - Current
Social Listening Program Manager
Airbnb
02.2021 - 12.2021
Global Digital Brand Marketing Manager - Jordan
Nike
01.2020 - 02.2021
DIGITAL BRAND MARKETING LEAD
NIKE
08.2018 - 09.2019
DIGITAL MARKETING MANAGER
TORI RICHARD
08.2017 - 05.2018
SOCIAL MEDIA MARKETING SPECIALIST
AIRBNB
09.2016 - 08.2017
SOCIAL MEDIA COMMUNITY MANAGER
AIRBNB
04.2014 - 09.2016
BACHELOR OF SCIENCE - MAJOR IN PUBLIC HEALTH COMMUNICATIONS
OREGON STATE UNIVERSITY
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