Google Analytics, Search Console
Kanchan Sharma
Senior Manager - Onsite SEO & Marketing
A-7-3, Saville @ The Park,Bangsar South,Kuala Lumpur,Malaysia
Summary
Seasoned Digital Marketing manager with 9+ years of experience in the Asian market, able to identify and analyze market trends and organization needs. Demonstrated track record of successfully managing small to large projects from start to finish; strong leadership skills and quick to learn and implement new technologies into online marketing strategies.
Overview
10
10
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
2
2
Languages
Work History
Senior Manager - Onsite SEO & Marketing (Malaysia)
Global Savings Group Malaysia; leading commerce content platform that enables users to save money
05.2015 - Current
- Managed Digital Marketing & SEO operations in the Asian market (AU, NZ, IN, SG, MY, ID) for 8 websites
- Set a foothold in the newly launched MY & ID markets & turned them profitable within 6 months
- Helped grow APAC hub by 57% in increased revenue
- Led a team of 20+ SEO executives to produce and manage on-brand/SEO rich content for the websites
- Standardized workflows and SEO guidelines to support steer content teams for achieving best output (prioritization, training, alignment)
- Acquired and actively managed ongoing campaigns run by 300+ affiliate partners across different affiliate networks
- Assessment of webpages and competitors to input ways in achieving high quality content production
- Analyzed marketing data to forecast budget needs and weekly and monthly reporting to management
- Prepared performance reports to drive optimization and actionable outcomes
- Coordination of design activities related to content (banners, logos, blogs)
- Manage and maintain relationships with affiliate partners, retailers and other stakeholders to work on campaigns
Manager - Operations(Delhi, India)
91springboard - a coworking space and a start-up incubator
01.2013 - 04.2015
- Responsible for Onsite SEO, social media marketing, email-marketing & website maintenance
- Partnered with various entrepreneurial organizations to organize mentor talks, hackathons, mixers, bootcamps, meetups
- Performed competitive analysis, technology review and customer feedback
- Build relationships with customers, potential customers, industry professionals and mentors
Internet Marketing Intern(Jaipur, India)
Jaipur Rugs
07.2011 - 12.2011
- Worked as an Executive Trainee overlooking website promotions of the company. Tasks include keyword research & analysis, blog commenting & CSS designing
Education
M. Sc. (Tech.) -
BITS Pilani
08.2008 - 07.2012
Skills
Onsite SEO, Site Audits, Link Analysis
Content Marketing,Affiliate Marketing
Market Research, Keyword Research, Competitor Research
MS Word, Excel, PowerPoint, HTML, CSS (Working Knowledge)
Analytical skills, Business Strategy
Software
Keywordcom, SERPLab, SERProbot
Ahrefs, Majestic, SEMrush
SimilarWeb,Search Metrics
Mozbar, Screamingfrog
Salesforce
Certification
Google Ads Search certified by Google
Timeline
Senior Manager - Onsite SEO & Marketing (Malaysia)
Global Savings Group Malaysia; leading commerce content platform that enables users to save money
05.2015 - Current
Manager - Operations(Delhi, India)
91springboard - a coworking space and a start-up incubator
01.2013 - 04.2015
Internet Marketing Intern(Jaipur, India)
Jaipur Rugs
07.2011 - 12.2011
M. Sc. (Tech.) -
BITS Pilani
08.2008 - 07.2012