Kandice Rolfes
Edmond ,OK
Summary
Dynamic sales and marketing professional with a proven track record at Beachwood Marketing, enhancing audience engagement through innovative digital campaigns. Skilled in marketing analytics and CRM management, I excel in driving consumer conversion rates while fostering strong client relationships. Adept at coaching teams to achieve operational excellence and exceed sales targets.
Overview
14
14
years of professional experience
Work History
Sales & Marketing Coordinator
Beachwood Marketing
02.2015 - 02.2021
- Increased audience engagement by developing interactive digital marketing campaigns.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Collaborated closely with marketing teams to execute successful marketing campaigns, driving consumer engagement and conversion rates.
- Facilitated collaboration between clients, marketing professionals, and project managers.
Assistant Bakery Manager
Uptown Grocery
04.2011 - 02.2015
- Managed department inventories by tracking sales and ordering product and supplies to meet customer demands, drive sales and reach company gross profit goals.
- Developed and implemented new operational procedures to reduce waste, resulting in cost savings for the department.
- Enhanced customer satisfaction by providing exceptional service and handling special requests for bakery products.
- Improved communication among team members through regular meetings and open dialogue regarding operations updates or issues requiring attention.
- Served as a mentor for new hires, sharing expert knowledge of bakery operations and techniques while promoting teamwork and collaboration.
- Established strong relationships with vendors and suppliers – negotiating pricing and delivery terms that benefitted both parties.
- Enforced company safety, cleanliness, and sanitation policies by maintaining effective housekeeping standards.
- Managed order fulfillment process for custom cake orders and catering needs – prioritizing workflow based on deadlines and client expectations.
General Manager
City Bites
06.2007 - 12.2012
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Developed and implemented strategies to increase sales and profitability.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
- Managed budget implementations, employee evaluations, and contract details.
- Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
- Implemented robust inventory management systems to optimize stock levels and minimize waste/costs associated with excess product storage.
Education
Hugh School Diploma -
Port Aransas High School
Port Aransas, TX05.2005
Skills
- Sales presentations
- Direct mail campaigns
- Marketing analytics
- CRM management
- Product promotion
- Sales support
- Marketing
- Customer retention
- Product and service sales
- Business development
- Staff management
- Brand management
- Staffing and scheduling
- Sales tactics
- Negotiation
- Business administration
- Employee coaching
Timeline
Sales & Marketing Coordinator
Beachwood Marketing
02.2015 - 02.2021
Assistant Bakery Manager
Uptown Grocery
04.2011 - 02.2015
General Manager
City Bites
06.2007 - 12.2012
Hugh School Diploma -
Port Aransas High School
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