Pascale Eid
Okemos,MI
Summary
Dynamic Sales & Marketing Coordinator at Khalil Fattal & Fils SAL in Beirut Lebanon, adept at driving brand awareness and exceeding sales targets through innovative marketing campaigns. Skilled in negotiation and relationship building, I successfully enhanced customer retention and expanded market share, contributing to significant revenue growth and strategic partnerships within the organization.
Overview
13
13
years of professional experience
Work History
Sales & Marketing Coordinator
Khalil Fattal & Fils SAL
Beirut, Lebanon
08.1994 - 08.2007
- Assisted in developing marketing materials to support sales initiatives.
- Coordinated social media campaigns to enhance brand visibility and engagement.
- Conducted market research to identify trends and inform strategic decisions.
- Supported event planning and logistics for promotional activities and trade shows.
- Managed customer inquiries, providing timely responses and solutions.
- Collaborated with sales team to streamline communication and improve workflow.
- Developed reports on campaign effectiveness, contributing to future strategy improvements.
- Exceeded quarterly sales targets consistently by utilizing proven closing techniques during negotiations with potential clients.
- Strengthened client relationships with regular follow-ups, ensuring timely renewals and upselling opportunities.
- Established long-term partnerships with key industry influencers that further strengthened the company''s position within the market.
- Conducted market research to identify trends and competitor strategies, informing adjustments to company offerings accordingly.
- Enhanced brand visibility by managing online presence, including company website and social media accounts.
- Optimized marketing materials with engaging visuals and persuasive copy, resulting in higher conversion rates.
- Aligned sales goals with overarching business objectives by collaborating closely with senior leadership on strategy development.
- Boosted sales revenue by developing and implementing targeted marketing campaigns.
- Maximized trade show impact by designing eye-catching booths and coordinating pre-event promotions.
- Achieved customer satisfaction through prompt response to inquiries, leading to repeat business and positive referrals.
- Expanded market share by identifying and penetrating new industry verticals, resulting in increased revenue diversification.
- Collaborated with cross-functional teams on product launches, ensuring successful rollouts and strong initial sales performance.
- Increased lead generation by executing innovative outbound strategies, such as cold calling and email campaigns.
- Streamlined internal communication for increased efficiency between the sales and marketing teams.
- Followed through with leads to close sales over phone, in office and during external consumer engagements.
- Provided written and oral feedback on market conditions, goal attainment and performance appraisals.
- Collaborated with leadership to identify marketing and communication needs for team and stakeholders.
- Communicated relevant information to internal and external stakeholders.
- Supported implementation of contests, events and other initiatives to build presence and reputation.
- Assisted sales team members in developing customer relationships, and building customer loyalty.
- Provided leadership, guidance and direction to sales team members, offering assistance with any need at any time.
- Developed and implemented strategies to increase sales and improve customer service.
- Coordinated with other departments to provide smooth execution of sales initiatives.
- Communicated customer feedback and complaints to team members to promote proper resolution.
- Negotiated more favorable rates and delivery times with vendors.
- Maintained up-to-date knowledge of products and services offered to customers.
- Built strong relationships with clients by following up on previous purchases and suggesting new products.
- Identified and communicated customer needs to supply chain capacity and quality teams.
Education
High School Diploma -
La Sagesse
Beirut, Lebanon07.1993
Skills
- Sales presentations
- Direct mail campaigns
- Media buying
- Marketing analytics
- Campaign management
- Competitor analysis
- Product promotion
- Trade show participation
- Brand awareness
- Sales support
- Customer retention
- Product and service sales
- Brand management
- Sales tactics
- Negotiation
- Account penetration
- Lead generation
- Teamwork and collaboration
- Teamwork
- Attention to detail
- Problem-solving
- Problem-solving abilities
- Multitasking
- Multitasking Abilities
- Reliability
- Excellent communication
- Team collaboration
- Active listening
- Effective communication
- Adaptability and flexibility
- Decision-making
- Relationship building
- Task prioritization
- Self motivation
- Product knowledge
- Interpersonal skills
- Customer relationship management
- Analytical thinking
- Conflict resolution
- Sales process management
- Goal setting
- Professionalism
- Interpersonal communication
- Sales leadership
- Time management abilities
- Continuous improvement
- Adaptability
- Vendor relationships
- Sales techniques
Accomplishments
- Collaborated with team of 40 sales associates in the development of effective sales and distribution strategy.
- Achieved 100% results in meeting sales quota through effectively helping with identifying sales opportunities and supporting existing customer needs.
Languages
English
Full Professional
Arabic
Native or Bilingual
French
Native or Bilingual
Interests
- Fundraising Events
- Advocacy Campaigns
- Volunteer Work
- Participating in fundraising events to support local charities, schools, or community projects
Timeline
Sales & Marketing Coordinator
Khalil Fattal & Fils SAL
08.1994 - 08.2007
High School Diploma -
La Sagesse