KANIKA DUTT
West Hills,USA
Summary
Content Strategy and Analytics Professional with 9+ years of experience managing large-scale content ecosystems, driving content planning initiatives, analyzing audience and market trends, and partnering cross-functionally to optimize content performance and strategic decision-making. Experienced in evaluating content opportunities, supporting product and operational launches, managing complex stakeholder relationships, and translating data into actionable business recommendations. Proven track record working across global content platforms, identifying emerging trends, improving content discovery systems, and supporting content lifecycle strategies at scale.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Content Specialist
META (via Tundra Technical Solutions)
01.2024 - Current
- Supported launch and operational planning of large-scale content and AI-driven initiatives by developing governance frameworks, review workflows, escalation pathways, and cross-functional coordination processes.
- Partnered with Product, Engineering, Policy, and Operations teams to evaluate content performance, identify operational gaps, and support strategic decision-making for platform content ecosystems.
- Conducted qualitative and quantitative analysis of content trends, user behavior, and emerging platform risks to inform content strategy and operational priorities.
- Developed monitoring frameworks used to evaluate content quality, platform performance, and evolving audience behaviors.
- Synthesized content insights and operational findings into actionable recommendations for technical and business stakeholders.
- Supported post-launch performance reviews, identifying opportunities for optimization and continuous improvement across content systems.
- Delivered recurring analytical reporting on content trends, engagement patterns, and ecosystem performance.
Content Specialist
SNAP INC.
01.2021 - 04.2024
- Developed and executed content strategies informed by audience behavior, market trends, competitive analysis, and content performance data.
- Conducted large-scale analysis of creator, news, and entertainment content ecosystems to identify growth opportunities, emerging trends, and audience preferences.
- Collaborated with Product and Engineering teams to improve content recommendation and discovery systems while maintaining content quality standards.
- Evaluated content performance across Snapchat, Instagram, YouTube, and other platforms to identify strategic opportunities and support content planning initiatives.
- Produced market intelligence and competitive insights that informed strategic planning and ecosystem development efforts.
- Designed and implemented creator programs, educational initiatives, and content development strategies that strengthened platform engagement and content quality.
- Partnered with cross-functional stakeholders to translate content insights into operational improvements and product enhancements.
- Supported the growth of Snapchat’s creator ecosystem through localized strategies, strategic partnerships, and audience-focused content initiatives.
- Maintained editorial standards and content quality frameworks across multiple content categories.
Digital Marketing Consultant
BUDGETINA
08.2019 - 01.2021
- Developed go-to-market strategies, content plans, and growth initiatives informed by market research, audience insights, and competitive intelligence.
- Conducted content performance analysis and market evaluations to identify emerging opportunities and support strategic business decisions.
- Built reporting frameworks and measurement systems used to evaluate campaign effectiveness and business outcomes.
- Presented analytical findings and strategic recommendations to executive stakeholders.
- Supported operational planning and performance optimization initiatives across multiple client engagements.
Marketing Assistant
E-POLL MARKET RESEARCH
03.2018 - 07.2019
- Conducted market research, audience analysis, and trend monitoring to support strategic initiatives and business development efforts.
- Produced stakeholder-facing reports and recommendations based on qualitative and quantitative research findings.
- Managed data collection, reporting, and performance measurement processes.
Marketing Intern
NABOR
09.2017 - 03.2018
- Conducted primary and secondary research on consumer behavior, market trends, and strategic opportunities.
- Analyzed data and produced reports to support business planning and campaign optimization.
- Developed content and communications materials aligned with organizational objectives.
Education
Master of Arts - Sociology
Indira Gandhi National Open University
Bachelor of Arts - Sociology
University of Delhi
Certificate - Digital Marketing, Web Analytics and Social Media
UCLA Extension
Skills
- Google Analytics
- Data Analysis
- Content Performance Reporting
- Market Research
- Competitive Analysis
- AI-Assisted Research
- Microsoft Office Suite
- Content Management Systems
- Stakeholder Reporting
- Trend Analysis
Websites
Certification
- Professional Certificate in Safeguarding Children in Artificial Intelligence
- Agentic AI and AI Agents: A Primer for Leaders
- Introduction to Responsible AI – Google Cloud
- Introduction to Generative AI – Google Cloud
- Introduction to Large Language Models – Google Cloud
- Prompt Engineering for Marketing & Advertising – Coursera
- Advanced Google Analytics
LANGUAGES
English (Native/Bilingual)
Hindi (Native/Bilingual)
CORE COMPETENCIES
- Content Strategy & Planning
- Content Operations
- Content Lifecycle Management
- Content Performance Analysis
- Content Portfolio Optimization
- Market & Trend Analysis
- Content Distribution Strategy
- Cross-Functional Program Management
- Research & Competitive Intelligence
- Stakeholder Management
- Data Analysis & Reporting
- Strategic Planning
- Content Governance
- AI-Powered Content Systems
Timeline
Content Specialist
META (via Tundra Technical Solutions)
01.2024 - Current
Content Specialist
SNAP INC.
01.2021 - 04.2024
Digital Marketing Consultant
BUDGETINA
08.2019 - 01.2021
Marketing Assistant
E-POLL MARKET RESEARCH
03.2018 - 07.2019
Marketing Intern
NABOR
09.2017 - 03.2018
Bachelor of Arts - Sociology
University of Delhi
Certificate - Digital Marketing, Web Analytics and Social Media
UCLA Extension
Master of Arts - Sociology
Indira Gandhi National Open University