Krupa Mary John
Toronto,Ontario
Summary
A Digital and Social Media Marketing student at Seneca Polytechnic with hands-on experience in content creation, social media management, graphic design, newsletter, digital signage, data analytics, and ad management. Proven ability to grow social media engagement by 2X and execute campaigns in a fast-paced environment. Skilled in research, copywriting, visualization, reporting, and producing creative assets, both print and digital, for industries across non-profit, culture, public affairs, government, education, finance, corporate affairs, and consumer products.
Overview
4
4
years of professional experience
5
5
Certification
Work History
Content Specialist
Seneca Student Federation
08.2025 - Current
- Increased newsletter engagement from 25% to 40% open rates and 2% to 3.5% CTR through audience segmentation, message testing, and performance optimization.
- Spearheaded internal marketing initiatives across social content, events, newsletters, web and print banners, videos, static imagery, and invites, engaging a diverse student audience.
- Reduced email bounce rates from 12% to 0.7% by cleaning, restructuring, and maintaining a 15,000+ subscriber database, improving deliverability and list health.
- Collaborated with internal stakeholders (events, vendors, services, writing leader messages) to ensure timely execution, consistent messaging, and brand alignment across campaigns.
Digital Content Producer
Luminara Academy
06.2025 - 10.2025
- Built and optimized email marketing and social media content for the personal brand of the CEO.
- Coordinated creative digital and print assets for a Google-partnered event (200+ attendees), social media, Web, and Newsletter, ensuring operational accuracy and stakeholder alignment.
Communications Specialist
Pitchfork Partners Strategic Consulting
01.2023 - 08.2024
- Implemented 15+ integrated internal and external campaigns (as an account manager), including social media, through concept brainstorming, designing, developing, distributing, and editing content across finance, automotive, entertainment, and culture sectors.
- Designed an award-winning employer branding campaign for Pride Month initiatives.
- Improved LinkedIn engagement by 100% through data-informed content planning and performance tracking.
- Spearheaded client acquisition efforts with the business development team, bringing on board 7 new clients, exceeding the quarterly target by 2 clients.
- Crafted compelling narratives, improving client retention by 10% through strategic communication initiatives.
Associate Manager - Content
Aakhya India
04.2022 - 12.2022
- Developed 10+ large-scale public affairs campaigns for the Indian Ministry of Culture and Foreign Affairs.
- Led content strategy and development for the Prime Minister of India’s flagship river-cleaning auction campaign, producing 40+ video assets and captions within 1.5 months.
- Coordinated production of 200+ creative assets for social media, ensuring consistency and timely delivery across teams.
Copywriter
OMLogic Pvt. Ltd.
07.2021 - 04.2022
- Developed campaign messaging and digital copy for 7+ brands across web, email, and social platforms.
- Authored SEO-driven and performance-focused content, improving reach and engagement by 15%.
- Consolidated with strategists and designers to align copy with campaign objectives and brand guidelines.
Education
Graduate Certificate - Digital and Social Media Marketing
Seneca Polytechnic
Ontario, Canada02.2026
Graduate Certificate - Marketing Management
Seneca Polytechnic
Ontario, Canada04.2025
Master’s Degree - Gender Studies
Jamia Millia Islamia
05.2021
Bachelor’s Degree - English Literature
University of Delhi
05.2019
Skills
Marketing & Analytics
- Customer Journey Mapping
- Campaign Execution
- Lifecycle Marketing
- Market & Competitive Research
- Key Performance Metrics Tracking
- Performance Reporting
- Uncovering Trends
Creative Skills
- Creative Content Development
- Campaign Ideation & Brainstorming
- Visual Direction
- Creative Strategy Support
- Graphic Design
- Copywriting
- Script Development
- Newsletters
- Digital & Print Banners
- Presentation & Pitch Support
Marketing Platforms
- Google Analytics
- Meta Business Suite
- Social Media Platforms
- Hootsuite
- MailChimp
- SEMrush
- Google Trends
- Ubersuggest
- Answer the Public
- Web content management systems
Tools
- Machine learning
- Generative AI
- Performance & Insight Analysis Support
- MS SharePoint
- Canva
- Adobe Creative Suite
- Premiere Pro
Certification
- Google Ads Display Certification, 2025
- Learning to Write for the Web - LinkedIn, 2025
- How to Research and Write for the Web using Gen AI Tools - LinkedIn, 2025
- Google Analytics Certification — ULSA, 2025
- HubSpot Inbound Marketing, 2024
- HubSpot Digital Marketing, 2025
- Hootsuite Platform Certification, 2025
- Salesforce Customer Service Strategies, 2024
Languages
English
Native or Bilingual
Hindi
Native or Bilingual
Timeline
Content Specialist
Seneca Student Federation
08.2025 - Current
Digital Content Producer
Luminara Academy
06.2025 - 10.2025
Communications Specialist
Pitchfork Partners Strategic Consulting
01.2023 - 08.2024
Associate Manager - Content
Aakhya India
04.2022 - 12.2022
Copywriter
OMLogic Pvt. Ltd.
07.2021 - 04.2022
Graduate Certificate - Marketing Management
Seneca Polytechnic
Master’s Degree - Gender Studies
Jamia Millia Islamia
Bachelor’s Degree - English Literature
University of Delhi
Graduate Certificate - Digital and Social Media Marketing
Seneca Polytechnic
Marketing Projects
Coco Bubble Tea, Seneca Polytechnic
A month-long content strategy project for Coco Bubble Tea focused on market and competitor research, audience insights, customer journey mapping, and the creation of platform-specific content ideas with creative mockups across funnel stages.
Click here to know more
Booster Juice, Seneca Polytechnic
A digital marketing strategy for Booster Juice focused on identifying consumer shifts toward protein consumption, uncovering market trends, and converting insights into a data-driven digital approach.
Click here to know more