Kanyinsola Craig
West Haverstraw
Summary
Dynamic Public Relations Manager with a proven track record at the Delaware African Student Association, enhancing brand visibility and engagement through innovative event planning and social media strategies. Excelled in media relations and crisis management, boosting engagement rates significantly. Demonstrates exceptional teamwork and content creation skills, driving results and fostering strong external partnerships.
Overview
4
4
years of professional experience
Work History
Public Relations Manager
Delaware African Student Association
05.2024 - Current
- Plan and execute successful PR events, ensuring positive exposure for the organization.
- Serve as primary liaison between company management and external partners in joint ventures or copromotions.
- Collaborate with marketing team to create cohesive messaging across all channels for maximum impact.
- Manage internal, external, and crisis communications.
- Collaborate with media to encourage company and product coverage and promote brand mission and values.
- Communicate with media weekly to build relationships and optimize press coverage.
Social Media Manager
Delaware African Student Association
05.2024 - Current
- Increase customer engagement through social media.
- Manage multiple social media platforms, ensuring a consistent brand voice and message.
- Boost engagement rates with the creation of compelling and visually appealing content.
- Monitor online presence of company's brand to engage with users and strengthen customer relationships.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Collaborate with team members to develop creative campaigns for social media platforms.
Intern
Delaware African Student Association
02.2024 - 05.2024
- Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
- Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.
- Sorted and organized files, spreadsheets, and reports.
- Gained hands-on experience in various software programs, increasing proficiency and expanding technical skill set.
- Contributed to a positive team environment by collaborating with fellow interns on group projects and presentations.
- Enhanced intern productivity by assisting with project coordination and providing ongoing support.
Model
The New UD
10.2023 - 10.2023
- Adapted quickly to changing environments for continued professionalism under pressure.
- Remained focused, motivated and professional throughout long shoots and events.
- Promoted products and services by posing for commercials, live shows, and photo shoots.
- Modeled in editorial shoots for fashion magazines.
Family Babysitter
Private Care
06.2020 - 08.2022
- Prepared healthy, age-appropriate snacks and meals.
- Created an enjoyable atmosphere during babysitting sessions through storytelling, games, and music.
- Helped children learn how to complete small chores appropriate for age level.
- Assisted children with homework assignments and special projects across different subjects.
- Taught children to organize toys, wash hands, and share by leading by example.
- Helped children complete homework assignments and school projects.
- Served as a positive role model for young children by modeling appropriate language usage, manners, and conflict resolution methods.
Education
Bachelor of Science - Medical Diagnostics
University of Delaware
Newark, DE05.2026
Skills
- Social Media Management
- Photo and Video Editing
- Teamwork and Collaboration
- Content Creation
- Social Media and Promotions
- Event Planning
- Social media coordination
- Event Publicity
- Crisis Management
- Media Relations
- Internal Communications
- Social Media Strategy
Languages
English
Native or Bilingual
Yoruba
Native or Bilingual
Timeline
Public Relations Manager
Delaware African Student Association
05.2024 - Current
Social Media Manager
Delaware African Student Association
05.2024 - Current
Intern
Delaware African Student Association
02.2024 - 05.2024
Model
The New UD
10.2023 - 10.2023
Family Babysitter
Private Care
06.2020 - 08.2022
Bachelor of Science - Medical Diagnostics
University of Delaware
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