Kara Jones

Strategic

• Built performance marketing framework for newest app acquisition from the ground up.
• Analyzes trends across channels to inform media mix, buying approach, and optimization strategies.
• Partners with analytics teams on testing frameworks and holistic measurement.
• Partners with brand teams to identify tactics and opportunities that support broader goals and challenges.

Creative

• Oversees creative development with the intent to achieve both direct response and brand standards.
• Spearheads innovative approaches to creative asset production, including the introduction of AI-generated content.

Leadership

• Lead cross-functional team meetings - summarizing outcomes and communicating next steps.
• Develops and fosters initiatives to promote continuous learning, team morale, and engagement.
• Spearheaded internship program and built framework for the marketing and design teams.

• Responsible for the creation, monitoring, and creative-level optimization of online campaigns.
• Identified and addressed implementation issues and provided daily reports for performance analysis.
• Solely responsible for migration of ad server.

• Obtained commercial insurance license and brokered to companies in the transportation logistics industry.
• Built and strengthened relationships with new and existing accounts to drive revenue growth.
• Qualified leads, built relationships and executed sales strategies to drive new business.