Kara Welker

• Daily using Adobe Illustrator, Photoshop, and Procreate for creating brands and designing marketing materials
• Skills in email marketing using Klaviyo, enhancing customer engagement and campaign effectiveness
• Website management and e-commerce platforms, including Squarespace and Shopify
• Later for social media scheduling and management
• Introductory knowledge in Adobe InDesign
• Managing social media accounts and marketing campaigns for four different brands, contributing to increased online presence and brand visibility.
• Supported social media efforts by designing visually engaging graphics that aligned with brand guidelines.
• Gained valuable hands-on experience working on diverse projects ranging from corporate branding initiatives to digital marketing campaigns.

• Established robust networks within the community by sponsoring not for profits, hosting fundraisers, and giving back to local organizations.
• Managed multiple social media platforms, ensuring a consistent brand voice and message.
• Boosted engagement rates with the creation of compelling and visually appealing content.
• Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
• Boosted brand visibility by creating and executing innovative social media campaigns.
• Organized and hosted engaging events for the public and local community, such as open mic nights, yoga mornings, mothers meetups, art exhibitions, and coffee tastings, enhancing the shop's popularity and community engagement.
• Mentored team members in best practices for community engagement, fostering a culture of professional growth and development within the department.
• Maintained up-to-date knowledge of industry trends, ensuring that the shop remained innovative and competitive.

Ensured a safe involvement for all participants

Set up Events

Led participants through the curriculum along side our surf therapist

Trained all volunteers to safely guide the participants

Responsible for all set up and tear down for the events

• Conceptualized and crafted unique adventure travel experiences, tailoring trips to cater to diverse customer preferences and interests
• Successfully marketed adventure trips to universities, hostels, and other target markets, showcasing persuasive sales abilities
• Built partnerships with universities and hostels to promote and sell adventure travel packages, consistently exceeding sales targets.
• Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
• Established a successful business by identifying market needs and developing innovative solutions.
• Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.
• Expanded the company''s geographical reach, opening new markets and increasing profitability.

• Managed all aspects of coffee shop operations, including staff management, menu development, and event organization
• Cultivated a strong community presence through hosting events and engaging with customers.
• Oversaw daily coffee shop operations according to company policies.
• Delivered exceptional levels of customer service by expertly training and managing staff.
• Maintained up-to-date knowledge of industry trends, competitor activity, and coffee-related news to stay ahead of the curve.
• Recruited, hired and trained baristas to handle workload with quality service.
• Implemented innovative marketing strategies to boost foot traffic and overall sales.
• Collaborated with graphic designers to create eye-catching promotional materials for seasonal offers and events.

• Developed and implemented sales strategies, contributing to business growth and revenue targets achievement
• Successfully sold packages for residential and commercial clients, including Walmart and the University of Missouri, demonstrating strong negotiation and sales skills.