Health & wellness
Arts & Creativity
Gen Z & Millennial Cultural Trends
KaraBrann Williams
New York,NY
Summary
Marketing and brand partnerships professional with over 5 years of agency experience, specializing in innovation, media activation, and creative retail strategies for global brands across diverse sectors including CPG, retail, finance, tech, and QSR. Currently overseeing client relationships and retail execution for notable brands such as Reckitt and Hornitos. Expertise includes spearheading impactful campaign launches, managing complex projects, fostering cross-functional collaboration, and transforming intricate data into actionable insights. Recognized for crafting compelling storytelling presentations that drive measurable business growth.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Manager, Client Partnerships & Growth
Barrows (WPP)
New York, NY
08.2025 - Current
- Serve as day-to-day client lead, managing project timelines and execution of creative ideas and deliverables.
- Manage concurrent creative projects end-to-end: define scope, lead timelines, coordinate cross-functional teams, and ensure strong communication throughout.
- Direct cross-functional collaboration, ensuring seamless integration between strategy design and creative teams.
- Upsell retail media and shopper marketing capabilities to identify new opportunities to drive incremental agency and client growth.
- Analyzed market trends to inform strategic recommendations, driving informed decision-making for client projects.
Manager
Rapport (IPG Mediabrands)
New York, NY
01.2025 - 08.2025
- Directed strategic planning initiatives for a $60mm+ annual portfolio, leveraging data and cultural trends to derive actionable insights.
- Analyzed market performance data via dashboards to inform strategic adjustments for improved media outcomes.
- Crafted persuasive presentations and sell-in materials, consistently presenting to senior clients to drive brand and media initiatives.
- Directed and mentored a team of four, delegating high-priority tasks and fostering professional growth.
- Cultivated client relationships to ensure alignment with channel objectives and fulfillment of brand goals.
Coordinator → Junior AE → Account Executive → Senior AE
Rapport (IPG Mediabrands)
New York, NY
01.2021 - 12.2024
- Formulated and delivered data-driven media strategies that effectively translated complex client KPIs into impactful integrated activation plans.
- Directed comprehensive media planning and execution, overseeing full lifecycle of high-budget ($60MM+) campaigns from initial negotiation to final performance analysis.
- Executed collaborative efforts on media pitches, providing strategic insights and operational assistance to drive business growth.
- Coordinated project timelines and deliverables to ensure alignment with client expectations.
- Facilitated cross-functional communication among internal agency teams and external partners to ensure alignment of media placements with brand objectives.
Education
Master of Arts - Strategic Communication & Public Relations
Sacred Heart University
Fairfield12-2022
Bachelor of Business Administration - Marketing (Minor: Management)
Iona University
New Rochelle, NY12-2020
Skills
- Account Management
- Partnerships
- Shopper Marketing & Retail
- Media Planning & Buying
- OOH
- Deck-building
- Negotiating
- Budget Management
- Strategy
- Communication
- Project Management
- Data Analysis
Certification
Vistar Media: Foundations of Programmatic Digital OOH, Quotient Technology: Programmatic Digital OOH Planning
Interests
Timeline
Manager, Client Partnerships & Growth
Barrows (WPP)
08.2025 - Current
Manager
Rapport (IPG Mediabrands)
01.2025 - 08.2025
Coordinator → Junior AE → Account Executive → Senior AE
Rapport (IPG Mediabrands)
01.2021 - 12.2024
Master of Arts - Strategic Communication & Public Relations
Sacred Heart University
Bachelor of Business Administration - Marketing (Minor: Management)
Iona University