Kara G. Fowler

• Electively directed 50+ live streamed shows in partnership with Twitch for two seasons of the multi-sponsored HBCU Esports League program.
• Production lead across three sponsored IRL's "The Kickback" with a combined budget of $3M+, multiple sponsors and headlining acts.
• Production lead for "MTN Dew Real Change Challenge" a multi-million dollar production with $1M dispersed cash prizes for HBCU gamers.
• Set quarterly and annual brand goals in collaboration with the CMO to ensure consistent brand messaging and positioning across all channels
• Consult with internal project teams on brand messaging and advertising techniques, making aligned and effective recommendations
• Translate brand strategy into brand marketing plans and go-to-market strategies
• Managed company brand guidelines and standards in collaboration with the CMO
• Acting as Chief of Staff, support the CMO in briefing the marketing team on marketing deliverables for activations and oversee team completion of tasks for projects
• Create and manage talent agreements and relationships to ensure influencer talent aligns with brand and campaign deliverables
• Oversee the development of marketing and campaign collateral to ensure maximum reach and audience engagement
• Craft clear and inspiring creative campaign briefs in collaboration with Business Development for new business initiatives and existing clients
• Stay up-to-date on and leverage industry and market trends, competitor insights, consumer habits, and best practices in branding and marketing
• Partner with Project Operations Analyst to report on the performance of marketing campaigns against ROI and key performance indicators to internal and external clients
• Coordinate program planning and provide strategies to maximize brand goals for in-person events
• Help prepare decks and client-facing materials for pitches and meetings
• Create initial budgets/hard costs for experiential activations and campaigns
• Managed third-party vendors to activate on companies production vision and design.
• Tracked performance and submit tracking reports to CMO & CEO
• Planned, coordinated, and managed talent for CXM campaigns and activations, including influencer talent and panelists
• Developed and managed talent contracts to align with campaign objectives
• Coordinated travel and accommodations for talent during CXM campaigns and activations
• Production Management: Coordinate program planning. Provide strategies to maximize brand goals for in-person events. Help to prepare decks and client-facing materials for pitches and meetings. Create initial budget/hard costs for experiential activations and campaigns. Manage other third party vendors to activate on brand and designed vision.
• Tracked performance and submitting tracking reports to CMO & CEO
• Talent Contracting: Planned, coordinated, and managed talent for Cxmmunity Media Co. and projects. Develop all talent and influencer contracts. Manage all logistical needs for production staff, talent and interns. Ideate panel and panelist suggestions, them as talent and overall panel needs.
• Experiential Program Management
• Logistics: Oversaw, coordinated and managed all travel accommodations for staff and talent across all company tours, campaigns and/or activations.
• Collaborated with sales teams to create tailored presentations for key clients, resulting in strengthened relationships and increased business opportunities.

• Led social media strategy and execution for large scale brand campaigns, collaborating with brand and cross-functional teams, external agency partners and leadership across 5+ brands in the Anheuser-Busch portfolio.
• Executed campaign performance analysis to ensure business objectives were met and identify opportunity areas for improvement.
• Spearheaded $1M+ influencer marketing programs for brands across the Anheuser-Busch portfolio. Recommended talent and influencers to represent brand campaigns, set the content direction to ensure authentic brand alignment, liaised with talent management teams, led rate negotiations, and assisted with production shoots. (shot lists, equipment & AV staff needs, wardrobe, waivers etc.)
• Presented campaign strategies and creative content ideas to portfolio brands and external creative support vendors.
• Regular contributor to Black ERG efforts, supported as temporary NYC Chair ideating on long term development, strategies budget tracking and recommendations.

Reports directly to the CEO, provides operational, planning, reporting, technical, HR, customer service, C-suite, and general office administrative support.

• New Office Set-Up : Involved in key start-up operations for this disruptive wine company that was recently acquired by global industry leader, Anheuser- Busch.:
• Helped maximize the utilization office space through thoughtful and productivity-focused office design layout, planning, and execution for the newly opened headquarter location.
• Saved a minimal of $7K; coordinated services, logistics, and material planning with vendors, building facilities management, and the senior executive team.
• Managed administrative functions, secured authorizations needed for compliance with insurance, local and state government requirements.
• Event Planning
• Organizing every aspect of different internal/external company events.
• Presentations to founders and directors of budgets, theme ideas, venue/cite reports & any logistical plans for guests/staff.
• Engage and manage all vendors needed, making sure they receive important assets from team.
• Process Development / Refinement: Helped develop and shape policies and standard operating procedures.
• Transformed an antiquated data and contact management system and ensured effective access and safeguard of all critical contact information.
• Project Management: Oversee the execution of 12-40+ events, innovation initiatives, and special projects per year, including change management, schedule reporting, contacts verification, reporting, and relationship management.
• HR Support : In partnership with the HR Director, implemented robust processes supporting the organization's growth from 7 employees to 30 within five years; onboard new staff, assist with terminations, conduct contractor performance reviews; gather and maintain employee data, including W2's.
• Accounting & Reporting: Managed expense reports and serves as a key point of contact for AR/AP processes and requests; tracks and manages the operational budget.
• C-Suite Calendar Management : Coordinate travel and calendar management for the founders and celebrity partners.
• Technical Support : Serves as the IT lead on key projects; provides helpdesk support while keep abreast of emerging technology changes and innovations.

Directly supported the CEO and senior executive staff; under limited direction functioned as a gate-keeper and central point of contact. Entrusted to manage highly confidential business and personal matters for the CEO.

• Administrative Project Management : Worked cross-functionally as a central point of contact and resource for staff; in charge of all administrative processes and project management.
• Office Management : Established business accounts and managed banking relationships; monitored and tracked expense reports; oversaw the judicial selection of office supplies.
• C-Suite Executive Support : Managed a full and ever-changing calendar for business, social and personal obligations.

Provided direct and indirect support to the CEO, CMO and Strategic Communications & Insights Lead. Functioned as an information clearinghouse and central point of contact. Performed complex administrative tasks including: maintenance of the centralized data filing system, accounts payable and receivable processing, financial tracking and reporting, and special projects management.

• Operations Support : Worked closely with the senior management team to develop operational policies, procedures, techniques and methods to ensure efficient administrative systems and procedural compliance by all staff.
• Project Management : Led the end-to-end management of the office's relocation and new site set up operations, including initial office space planning and design; operational process infrastructure implementation; logistics and supply management; expense management, and regulatory compliance.
• Data Management and Reporting: Managed key analytic reports, worked closely with the CFO to track and develop monthly budget reports, all A/P, and contractor payroll processing, GL coding and data entry into NetSuite.
• Managed company schedule and calendar.
• Maximized executive efficiency by providing comprehensive support, including calendar management, travel planning, and document preparation.
• Contributed to successful project outcomes by coordinating logistics, securing resources, and liaising with stakeholders as needed.
• Ensured optimal office functionality by maintaining inventory levels and arranging necessary equipment maintenance or replacements.
• Handled high-pressure situations and shifting priorities with ease, consistently providing exceptional support to senior staff members during critical moments.

• Supported marketing team members in their day-to-day tasks, ensuring timely completion of projects and overall department efficiency.
• Contributed ideas during brainstorming sessions that led to innovative marketing strategies that positively impacted overall business marketing strategies and practices.
• Collaborated on cross-functional projects with public relations teams for cohesive brand messaging.
• Managed vendor relationships for print materials production, ensuring timely delivery and quality control.
• Managed filing system, entered data and completed other clerical tasks.
• Managed phone and email correspondence and handled incoming and outgoing mail and faxes.
• Assisted coworkers and staff members with special tasks on daily basis.
• Created and maintained detailed administrative processes and procedures to drive efficiency and accuracy.
• Interacted with vendors, contractors and professional services personnel to receive orders, direct activities, and communicate instructions.
• Organized logistics and materials for each meeting and took detailed notes for later dissemination to key stakeholders.
• Transcribed and organized information to assist in preparing speeches and presentations.
• Contributed ideas during brainstorming sessions that led to innovative marketing strategies that positively impacted overall business growth.
• Processed expense reports accurately while adhering to budget constraints.
• Boosted departmental efficiency with thorough analysis of expense reports and identification of cost-saving opportunities.

Worked closely with the owner serving as their ‘right hand' tasked with assisting in the management of day to day operations of this property management business specializing in the rental and management of residential properties.

Property Management : Maintained a consistent low vacancy rate; marketed and assisted in the management of a portfolio of residential properties.

• Maintained confidentiality when handling sensitive information, protecting company interests, tenants and owners privacy.
• Handled administrative tasks such as expense report processing or invoice reconciliation efficiently; allowing executives to focus on high-priority responsibilities without distraction.
• Responded to emails and other correspondence to facilitate communication and enhance business processes.
• Maintained accurate financial records, ensuring transparency and accountability in property management operations.
• Collaborated with property management teams to address maintenance issues promptly, maintaining high levels of tenant satisfaction.