Led the development and launch of a new VP-level decision acceleration dashboard, providing real-time visibility into target attainment for business critical metrics, enabling faster, data-driven decision-making, and driving improved company performance
Leading a data-driven initiative to analyse and optimize a 100+ dashboard portfolio, using usage metrics to guide strategic decisions for investment, deprecation, and consolidation, with a focus on continuous improvement in user adoption and decision-making
Developed the design and implemented a centralized goals reporting infrastructure, which streamlined goal tracking and reporting processes, improved data consistency, and enhanced collaboration across the organization
Partnered with senior business leaders to develop a comprehensive KPI framework, encompassing business critical metrics for evaluating the health and performance of diverse teams within the organization
Led monthly tracking and analysis of target attainment and forecast accuracy for all established KPIs, communicating results to stakeholders and recommending data-driven adjustments as needed
Mentored peers across the organization to transition to the Business Intelligence Engineer (BIE) roles
Provided guidance on data modelling, ETL processes, and performance tuning, resulting in their career development
Business Strategy Consultant
Affine Analytics (Client: Microsoft Corporation)
06.2018 - 10.2019
Lead a team of 3 consultants to drive campaign analytics identifying patterns that improve user engagement and drive customers down the marketing funnel
Automated the reporting, dashboarding cadence and help stakeholders with the following: Audience Segmentation: Defining conversion and segmenting users into potential customers
Identify drivers that influence conversion and storyboarding conversion paths across a user’s journey
Subscription Renewal Model: Identifying customers that are at a risk of non-renewal by running machine learning models and running targeted campaigns to mitigate customer churn
Campaign Analytics: Perform A/B testing and statistical significance testing on treatment and control groups that were a part of the segmented audience, described above
Dashboards: Utilize outcomes of the above analysis and generate dashboards for effective storytelling and support the management’s goal for performance improvement and develop new business strategies
Developed interactive “Pharma Dashboard” on Tableau, identified KPIs for a product, how they drive value
Worked along a team to work on Time Series Survival Analysis model to estimate the effect of multiple drugs on a patient with chronic disease
Analysed demand patterns of categories using predictive modelling which helped the category managers to plan in an efficient way and studied the data using statistical techniques in R and Tableau
Data Analyst
Tata Consultancy Services (Client: City University of New York)
08.2013 - 02.2015
Used SQL and Excel to analyse and manipulate raw data and make it ready for further use
Used advanced Excel (VLOOKUP, PIVOT TABLES, Charts, VBA, Index/Match, Macros) to represent data and present the findings to stakeholders
Coordinate with other cross functional teams to obtain the necessary data to improve the analysis