Karen Espinoza
Santa Rosa,CA
Summary
Digital Marketing Intern supporting multi-brand social media execution across Instagram, Facebook, and TikTok. Manages content calendars, daily publishing, and community engagement, while writing captions that adapt to each brand voice. Tracks audience sentiment, recurring questions, and UGC opportunities to strengthen weekly reporting and creator outreach.
Overview
3
3
years of professional experience
Work History
Digital Marketing Intern
Trinchero Family Wine and Spirits
Napa, CA
03.2026 - 07.2026
- Managed 15-20 social posts per week across multiple wine brands while maintaining consistent publishing cadence.
- Built content calendars, scheduled posts, and coordinated day-to-day social media execution.
- Wrote brand-specific captions and social copy, adapting voice and messaging for distinct audiences.
- Monitored audience conversations and weekly trends to surface sentiment shifts, recurring questions, UGC opportunities, and issues.
- Conducted UGC creator outreach, coordinated communications, and shipped wine products to creators.
- Used Canva and CapCut to create and adapt short-form social content for Instagram, TikTok, and YouTube.
Social Media Assistant
California State University
Northridge
08.2023 - 06.2025
- Created 100+ pieces of content for @csunapply across Instagram and TikTok using Canva and CapCut.
- Launched and managed the university's TikTok account, supporting consistent social media publishing and brand voice adaptation.
- Conducted trend research and shared insights with the social media team to guide content planning and campaign direction.
- Reported on Instagram analytics to optimize engagement, campaign performance, and reach.
- Collaborated with other university accounts and the marketing team to coordinate content and strengthen cross-channel messaging.
Telemundo Academy Participant
Telemundo
Los Angeles, CA
09.2023 - 05.2024
- Wrote and edited bilingual story copy under newsroom deadlines, strengthening AP-style writing and concise production support.
- Developed short-form video segments for Instagram, TikTok, and YouTube, reinforcing visual storytelling across platforms.
- Tracked social media analytics and Hootsuite reports to identify performance trends and inform content planning.
- Applied branding guidance from industry mentors to refine tone, presentation, and consistency across digital content.
- Contributed to campaign planning, content calendar management, and community engagement through social publishing support.
Education
Bachelor of Arts - Journalism
California State University Northridge
05-2025
Skills
- TikTok
- Canva
- CapCut
- YouTube
- Social media publishing
- Content calendar management
- Community engagement
- Social media analytics
- Brand voice adaptation
- Influencer campaign management
- Paid social advertising
- Campaign reporting
Personal Information
Title: Digital Marketing | Social Media | Content Strategy
Timeline
Digital Marketing Intern
Trinchero Family Wine and Spirits
03.2026 - 07.2026
Telemundo Academy Participant
Telemundo
09.2023 - 05.2024
Social Media Assistant
California State University
08.2023 - 06.2025
Bachelor of Arts - Journalism
California State University Northridge