Summary
Overview
Work History
Education
Skills
Software
Quote
Work Availability
Affiliations
Interests
Timeline
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Karen Ferrari

Karen Ferrari

Global Brand Marketing Management Account Sales Management
East Rochester,NY

Summary

Dedicated, proactive and achievement-oriented manager in global brand marketing, account sales and category management. Bringing years of hands on retail leadership with emphasis on account development, category management and marketing analysis. Solid history of meeting company goals utilizing consistent and organized practices.


Effectively increased brands reach and message to target audience with social media, desired print, ad and promotional methods along with digital profiles to catapult company forward with sustained growth. Company goals were consistently met utilizing organized practices.


These practices include:


  • Articulate communicator
  • Skilled with high pressure roles
  • Natural leader
  • Organized manager
  • Exclusive studies in culture, customs and emerging economies with plan for growth in these markets.
  • Background in coffee and chocolate global markets.
  • Market research and development
  • Easily adapting to new situations and challenges to best enhance the organizational brand.


Overview

20
20
years of professional experience
6
6
years of post-secondary education

Work History

Senior Market Manager

Lindt & Sprungli, USA
Western NY, Philadelphia PA, Central & South NJ, NY
06.2006 - 06.2016
  • Achieved implementation of software development app for company. Included market condition reports, retail reporting for Blue Sky (Retail Link) reporting
  • Built partnerships and connections with Walmart Buyers which grew incremental sales by 1.3M in 2010, 1.6+ each year until 2016
  • Liaised between senior management with department and division management to retail for implementing effective changes and revitalize market growth.
  • Coached sales team members in effective selling strategies and closing techniques.
  • Built brand awareness in local market and increased penetration with proactive strategies.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Conducted market research to identify new opportunities and target markets.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Directed 20 sales professionals at multiple retail outlets across mid west US for market growth strategy (IRI strong holds)
  • Directed 8 sales professionals in eastern US (Philadelphia/NY/NJ)

Account Manager

Eastern Sales & Marketing
Rochester, Buffalo , NY, Ohio, PA
01.2001 - 05.2006
  • Oversaw business development to generate sales objectives and clients revenue. Grew territory sales by 18% annually. 1M first 2 years , than 1.2M annually 2005,2006
  • Set clear sales goals to identify activities and behaviors to advance sales process and retail team development
  • Liaised with marketing and sales teams to develop targeted campaigns.
  • Established incremental sales within territory which exceeded company goals which met sales objectives annually


Education

MBA - Global Brand Marketing, Management

Empire State University
Saratoga Springs, NY
09.2021 - 05.2023

Bachelor of Science - Business, Management, & Economics

Empire State University
Saratoga Springs, NY
01.2019 - 05.2021

Associate of Applied Science - Tourism And Travel Management

Monroe Community College
Rochester, NY
09.1993 - 06.1995

Skills

    Brand development

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Software

MS Teams

Retail Link

Zoom

Office 365

Photoshop

Quote

“If you can’t fly, then run. If you can’t run, then walk. If you can’t walk, then crawl. But whatever you do, you have to keep moving forward”
-Martin Luther King Jr.

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Affiliations

Addiction & Substance Abuse Counseling

Service

Beyond the Beach Childrens Foundation

Interests

Recovery support

Family

Timeline

MBA - Global Brand Marketing, Management

Empire State University
09.2021 - 05.2023

Bachelor of Science - Business, Management, & Economics

Empire State University
01.2019 - 05.2021

Senior Market Manager

Lindt & Sprungli, USA
06.2006 - 06.2016

Account Manager

Eastern Sales & Marketing
01.2001 - 05.2006

Associate of Applied Science - Tourism And Travel Management

Monroe Community College
09.1993 - 06.1995
Karen FerrariGlobal Brand Marketing Management Account Sales Management