Hi, I’m
Mary A. Allen
Spirits Professional
Milwaukee,WI
Summary
Marketing professional with history of driving market growth and increasing brand awareness. Proven ability to develop strategic marketing plans and execute successful campaigns. Collaborative team player focused on achieving results and adapting to dynamic market conditions. Known for analytical thinking and creativity in problem-solving.
Knowledgeable Brand Ambassador with solid background in promoting brand engagement and enhancing customer experience. Successfully facilitated numerous product launches and marketing campaigns to boost brand visibility. Demonstrated strong interpersonal and communication skills while effectively managing public interactions and promotional events.
Qualified Activation Manager with robust background in brand activation and campaign management. Proven track record in creating and executing impactful brand strategies that enhance market presence. Demonstrated expertise in project management and cross-functional team collaboration.
Overview
28
years of professional experience
Work History
J. Henry and Sons Straight Bourbon
Market Manager South-Brand Ambassador and Market Representative
09.2020 - Current
Job overview
- Representing the J. Henry brand positively in a multitude of settings, conducting sampling and special events, participating in event marketing, and generating brand awareness through word-of-mouth marketing. Tasked with accelerating business and brand goals by leading the sales, business development, training and activation of brand advocacy within existing and new on and off premise accounts. Establish effective and trusted business partnerships with key customers as well as a variety of internal stakeholders, including the leadership team, marketing and key external partners, distributors and key accounts in order to influence distribution, brand awareness, point of purchase, and brand recognition to drive consistent and exceptional presence and sales of our brand. Act on opportunities to increase brand presence and awareness while meeting sales goals.
Aras Promotions
Brand Ambassador
08.2016 - Current
Job overview
- Representing the brand positively in a multitude of settings, conducting sampling and special events and activations, assisting in content creation, participating in event marketing, and generating brand awareness through word-of-mouth marketing. Being an opinion leader in his/her community, providing feedback and insight on new products/services. Extensive work for many, many brands and large scale activations for William Grant and Sons and Beam Suntory. Barrel expert on an as needed basis for Beam Suntory.
- (alcohol, food and special events)
Pour Inc. Mobile Bartending
Event Bartender
05.2020 - 11.2023
Job overview
- Focus on craft cocktails, mobile bartending, setting up bars from scratch if needed. Mobile bartenders travel to various event locations, setting up wherever the event coordinator or customer needs them. Some bartending services provide everything—including alcohol, signature drinks, glassware, and staff—while others require the client to provide the alcohol and wine.
City of Milwaukee-Department of Public Works
Safety Specialist Senior
11.2021 - 02.2023
Job overview
- Analyze, coordinate, and manage work-related injuries and illnesses, use advanced case management techniques to coordinate a high-volume caseload related to work injuries, requests for accommodation under the Americans with Disabilities Act Amendments Act, Transitional Duty and Drug and Alcohol Follow-Ups.
- Interpret and analyze various communications, while and tracking deadlines
- Interact with employees, departmental staff, health care providers, assistant city attorneys, Department of Employee Relations (DER) staff and other parties regarding case management issues.
- Design and implementation of occupational safety programs
- Conduct safety inspections, accident site investigations.
- Perform evaluations and consultations related to worksites, equipment, vehicles, materials, facilities, and procedures.
- Maintain data and provide reports for various parties.
- Generate and maintain data in case management database software
- Safety Training
- Plan, coordinate and conduct safety training for managers, supervisors, and employees.
- Develop and implement safety plans and programs.
- Prepare and disseminate statistical reports.
- Staff the Peer Support Team, which are certified “Mental Health First Aiders”. Serve on an as needed basis at all hours to provide DPW employees an avenue to connect with trained peers in a safe, non-judgment and confidential environment.
- Coordinate random and follow-up drug testing. Initiate and impose discipline, conduct hearings, prepare documents and testify in hearings.
- Certificates and specialized training: OSHA 510, OSHA 511, Certified Asbestos Inspector, Drug Free Workplace Supervisor Training DOT and NON DOT, Mental Health First Aid, Identifying and Preventing Occupationally-Related Infectious Diseases-Including COVID-19, Active Shooter Training, Bomb Prevention Surveillance, Blueprint for Peace Training
United States Department of Veterans Affairs
Veterans Benefits-Veterans Service Representative
10.2020 - 11.2022
Job overview
- Conducts interviews with veterans and dependents to obtain information needed to determine eligibility for federal government and state benefits; provides explanation and interpretation of laws and regulations for services available to veterans and their dependents. Assists veterans and their dependents in preparing forms and documents necessary for presenting claims for benefits; assists veterans with applications for discharge review and for correction of military records; assists and gives information regarding military benefits and retirement. Accesses and extracts information regarding claims and benefits from a computerized database such as the Veterans Administration Computer Systems. Reviews claim folders to ensure completeness and conformity to guidelines pertaining to needed evidence, progress of the claim, reasons for decisions and desirability of appealing. Reviews federal government rating board decisions in pending claims. Prepares briefs and full-written appeals when claimants are not satisfied with rating board decisions. Presents arguments before a hearing officer and federal government boards for veterans. Gives information and assistance to veterans on the appeal process of the US courts. Speaks before veterans and other organizations on veteran benefits regarding the agency's role in providing assistance to Veterans. Provides itinerant services on a regular monthly schedule to provide a full-veteran's assistance program to veterans and dependents in the county and those in nursing homes and hospitals. Conducts periodic inspections and supervision of educational programs by supervisory visits to colleges, non-college degree programs, on-the-job training sites and apprenticeship programs. Assists claimants in obtaining admission and securing outpatient treatments at medical centers for veterans.
- GS 9
19th Hole Country Club
Bartender
08.2020 - 08.2022
Job overview
- Formulates and serves alcoholic or soft drink beverages behind the bar, while maintaining the supplies and inventory for the bar. Primarily serving beer, cocktails, wine and also serving food to patrons at the bar.
Wisconsin Harley
Special event bartender
09.2020 - 01.2022
Job overview
- For any events held at the dealership.
City of Waukesha-Health and Human Services
Disease Investigator (LTE)
08.2020 - 10.2020
Job overview
- Under supervision, a disease investigator will work remotely to reach out via telephone to individuals who may have been identified with a confirmed COVID case. The investigator asks a prescribed set of questions and will document the response in the Wisconsin Electronic Disease Surveillance System (WEDSS). Also provided prescribed guidance and resources that are recommended by the State and/or CDC to the individuals they are calling.
State of Wisconsin-Department of Corrections/Community Corrections
Probation and Parole Agent
07.1997 - 08.2020
Job overview
- Probation and Parole Agents are responsible for enforcing departmental rules, Wisconsin Statutes and conditions of probation and parole to protect the public and to provide services to rehabilitate offenders. Conduct investigations; develop, implement, and monitor offender case plans; conduct home visits; issue apprehension requests; locate, detain, and transport offenders who have violated conditions of supervision; conduct searches and seize contraband; collect urine samples for drug assessment; provide counseling; prepare written reports and maintain records. Provide surveillance of offenders through frequent contacts and electronic monitoring; respond to violations appropriately.
- Certifications: Certified trainer for employee training (WIDOC), Cognitive Intervention Programming, Victim Impact Classes for Offenders, Regional Trainer for POSC, and Agent Basic Trainer for multiple sessions of Agent Basic Training, Certified Mentor.
Koval Distillery
Brand ambassador
05.2018 - 07.2020
Job overview
- Conducted tastings and special events
Great Lakes Distillery
Brand ambassador
10.2017 - 05.2019
Job overview
- Conducted tastings and special events
Education
University of WisconsinMilwaukee, WI
Bachelor of Science Degree from School of Social Welfare, Criminal Justice
12.1996
Milwaukee Area Technical CollegeMilwaukee and Oak Creek, WI
Associate Degree from Applied Science, Police Science
05.1994
Skills
- New product launch
- Client relations
- Sales operations
- CRM management
- Promotional planning
- Strategic planning
- Key account management
- Trade marketing
- Pricing strategy
- Lead prospecting
- Schedule coordination
- Competitive analysis
- Performance reporting
- Channel management
- Product management
- Cold calling
- Consumer insights
- Cross-functional team leadership
- Accounting oversight
- Partnership management
- Market reporting
- Goal setting and achievement
- Time management
- Customer service
- Relationship building
- Territory management
- Brand-building strategies
- Budgeting and expenditures
- Market intelligence
- Promotional sales events
- Sales presentations
- Brand development
- Consultative selling techniques
- Document management
- Business development and planning
- Staff training and development
- Networking events
- Sales process
- Performance evaluations
- Decision-making
- Account management
- Rapport and relationship building
- Sales projections
- Extensive personal network
- Sales tracking
- Team recruiting and onboarding
- Analytical problem solver
- Sales processes
- Sales reporting
- Appointment scheduling
- Social media savvy
- Brand marketing
- Lead generation
- New hire onboarding
- Database management
Affiliations
Executive Bourbon Steward~Stave and Thief
Bourbon Women~Chicago Branch
Work Type
Full TimeContract WorkPart TimeGig WorkWork Location
On-SiteRemoteHybridTimeline
Safety Specialist Senior
City of Milwaukee-Department of Public Works
11.2021 - 02.2023
Veterans Benefits-Veterans Service Representative
United States Department of Veterans Affairs
10.2020 - 11.2022
Market Manager South-Brand Ambassador and Market Representative
J. Henry and Sons Straight Bourbon
09.2020 - Current
Special event bartender
Wisconsin Harley
09.2020 - 01.2022
Disease Investigator (LTE)
City of Waukesha-Health and Human Services
08.2020 - 10.2020
Bartender
19th Hole Country Club
08.2020 - 08.2022
Event Bartender
Pour Inc. Mobile Bartending
05.2020 - 11.2023
Brand ambassador
Koval Distillery
05.2018 - 07.2020
Brand ambassador
Great Lakes Distillery
10.2017 - 05.2019
Brand Ambassador
Aras Promotions
08.2016 - Current
Probation and Parole Agent
State of Wisconsin-Department of Corrections/Community Corrections
07.1997 - 08.2020
University of Wisconsin
Bachelor of Science Degree from School of Social Welfare, Criminal Justice
Milwaukee Area Technical College
Associate Degree from Applied Science, Police Science
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