The experience from working in three different geographical areas, during a variety of social and economic climates, has provided invaluable insight as to what people and businesses require to succeed.
The advertising and publisher positions enabled me to connect with the business community. It was enlightening to learn about the businesses and the people who operate them.
Working in retail offered the opportunity to serve the general public, as well as learn new skills apart from what was required with print media.
Best Version Media is a magazine publishing group out of Brookfield, WI.
Having publications in the Midwest and Southern states and California, their goal was to expand in the Pacific Northwest and Western states.
I started their first magazine in Washington state with Lake Tapps Living.
It followed the guidelines of serving affluent communities every month with a direct mail publication highlighting local residents, community events and resident submissions.
My responsibilities involved acquiring advertising to maintain operations, hiring a writer, organizing (and sometimes writing) content and overseeing billing.
I retired from the magazine to take care of my aging father who had dementia. I chose to pass the magazine over to a fellow publisher who has successfully maintained it.
Responsible for advertising sales in Federal Way with the Federal Way News and Burien with the Highline News.
Owned by the Seattle Times, they closed these publications in January, 1998.
Responsible for advertising sales in territories that included West Los Angeles, Beverly Hills, Santa Monica and Brentwood.
A sudden death in the family required me to leave California and move to Washington state in 1997.
Responsible for advertising sales in the South and West areas of St. Louis.
I was originally hired at the St. Louis Globe-Democrat in 1978 and was their first woman advertising account executive in that department. The following year Newhouse (Globe-Democrat) and Pulitzer (Post-Dispatch) formed a Joint Operating Agreement and select Globe employees were relocated to the Post-Dispatch offices.