Karen Lee Davis
Edgefield,SC
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Summary
Creative, multifaceted and high-energy leader with a history of success in launching strategies, projects, programs, products and services to drive brand visibility, revenue growth, market share and internal/external stakeholder engagement. Proven strengths in constructing and managing comprehensive and effective communication and marketing efforts spanning multiple channels, including digital, print and social media. Effective leader of all ages and personality types and a dedicated, loyal team member who thrives on collaboration. Excited, energized and inspired by new opportunities and challenges.
Overview
23
23
years of professional experience
Work History
Head of Brand / VP of Communications
Hope For The Warriors
Springfield, VA (remote In South Carolina)
08.2017 - Current
- Leads marketing and communications strategy to elevate organization's brand, programs and services, and fundraising.
- Plays critical role in achieving organizational revenue goal of $8 million through events, social media, earned media, paid media, individual giving, cause marketing and corporate partnerships.
- Built organization's 2022 revenue budget and managed remote team of 10 communications and fundraising professionals.
- Principal content creator and editor for branding and fundraising campaigns, virtual events, C-suite communications and organizational messaging.
Vice President of Communications
National Wild Turkey Federation
Edgefield, SC
01.2015 - 08.2017
- Led all communications initiatives for 230,000-member, $60 million organization, managing team of 20 media professionals.
- Revitalized 14-year-old website by launching new site that's responsive, with modern design. Created easily-accessible Resource Library for volunteers.
- Expanded organization's annual reach by 2.4 million via social media through managing celebrity spokespersons.
- Developed marketing-communications plan for organization's 10-year mission-based initiative.
- Spearheaded strategy that transformed group's national convention and sport show from break-even to $500K in net revenue in three years that included record-breaking attendance each year.
- Primary speech writer and content creator for CEO and C-suite executives.
Director of Marketing Communications /Editor-in-Chief
National Wild Turkey Federation
Edgefield, SC
01.2013 - 01.2015
- Directed website, television, advertising, public relations and print/digital media and served as senior in planning and execution of annual convention and sports show.
- Managed $2.9 million revenue budget and $3.7 million expense budget.
- Partnered with VP of Marketing and Sales to build organization's first-even comprehensive marketing function, building team alignment between media and corporate fundraising.
- Developed and achieved NWTF's first strategic marketing plan with three-year goals to grow volunteer base by 5%, increase media reach by 5 million annually and capture 15% market share with turkey hunters.
Magazine Editor
National Wild Turkey Federation
Edgefield, SC
08.1999 - 01.2013
- Founding editor Turkey Country (2009 – 2012), bi-monthly lifestyle magazine for NWTF adult membership, including organization's first-ever web editions.
- Edited cookbook, Cooking Across Turkey Country, featuring stories and recipes from hunting celebrities and NWTF membership.
- Launched Wheelin' Sportsmen (2001 – 2009) for NWTF members with disabilities, including inspiring stories and adaptive outdoors equipment.
- Created Women In The Outdoors (1999 – 2009) to empower female members to try new outdoor sports, highlight women- and family-friendly experiences and gear.
Education
Bachelor of Science - Biology
Minor in Journalism
Skills
- Leadership
- Initiative
- Mission-Driven
- Marketing / Branding
- Multi-Channel Media
- Budgeting
- Copywriting / Editing
- Presentations
- Social Media
- Public Relations
- Attention to Detail
- Creative Storytelling
Websites
Timeline
Head of Brand / VP of Communications - Hope For The Warriors
08.2017 - Current
Vice President of Communications - National Wild Turkey Federation
01.2015 - 08.2017
Director of Marketing Communications /Editor-in-Chief - National Wild Turkey Federation
01.2013 - 01.2015
Magazine Editor - National Wild Turkey Federation
08.1999 - 01.2013
Samford University - Bachelor of Science, Biology
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