KAREN REYNOLDS
Columbus,OH
Summary
Social Media Leader with successful record of mobilizing diverse stakeholders to produce strategic and engaging social media content that drives traffic, increases engagement, and generates leads. Highly analytical and driven with a passionate and innovative approach. Creative in marketing strategies that maximize returns on multiple platforms.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Senior Manager, Digital Marketing
OCLC
01.2022 - Current
- Responsible for leading social media team strategies and execution for global brand channels and driving integrated social media campaigns from content development, execution, and channel management to increase engagement for B2C and B2B channels.
- Implemented crisis communication strategies to protect company's online reputation during challenging situations.
- Expanded corporate footprint by launching four B2C social channels that now have over 10K followers garnering 1.5M impressions in 2023.
- Developed strategic partnerships with influencers to expand brand reach and audience engagement.
Digital Marketing Manager
Nationwide
01.2015 - 01.2022
- Led social media content strategy and development for Nationwide brand social channels specific to national advertising, sports and various sponsorships, and value proposition-based content.
- Managed on-site events such as the Walter Payton NFL Man of the Year with over 170 posts creating 14M impressions and 670K engagements in 2019 and 22.8M impressions and 908K engagements in 2020.
- Identified areas of inefficiency and reallocated resources to create Canva library of over 75 templates.
Social Media Specialist
Nationwide
01.2014 - 01.2015
- Created and managed social pages for 5 B2B clients, using paid and organic strategies to yield engaged follower growth.
- Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
- Held monthly trainings for sales and marketing partners on social media best practices.
Senior Analyst
Nationwide Financial
01.2012 - 01.2014
- Functioned as point of contact for all matters specific to B2B Public Sector clients.
Technical Clerk
Nationwide Financial
01.2010 - 01.2012
- Efficiently managed administrative tasks to ensure smooth operations and seamless organization.
Education
B.A, Strategic Communications -
The Ohio State University
Columbus01.2009
Skills
- Social Media Strategy
- Data-driven decision-making
- Influencer Strategy
- Brand Management
- Paid Media Strategy
- Content Development
- Agency Management
- Project Management
- Brand Storytelling
- Campaign Management
Platform Expertise
- Sprinklr
- Facebook/Meta Business Manager
- LinkedIn/ Sales Navigator
- YouTube
- Canva
- Later
- X
Certification
FINRA Series 6 License, 2010
Timeline
Senior Manager, Digital Marketing
OCLC
01.2022 - Current
Digital Marketing Manager
Nationwide
01.2015 - 01.2022
Social Media Specialist
Nationwide
01.2014 - 01.2015
Senior Analyst
Nationwide Financial
01.2012 - 01.2014
Technical Clerk
Nationwide Financial
01.2010 - 01.2012
B.A, Strategic Communications -
The Ohio State University
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