Karen Rivas
San Salvador,El Salvador
Summary
Strategic Brand & Performance Leader with an M.Sc. in Marketing and over 5 years of experience in managing digital project lifecycles. Specializes in aligning creative execution with performance marketing objectives. Experienced in cultivating collaborative team environments and leading corporate initiatives that enhance client success and drive organizational efficiency.
Overview
5
5
years of professional experience
Work History
Product Manager & Brand Strategy Leader
Soluciones Centroamerica
San Salvador, San Salvador
03.2026 - Current
- Entrusted with spearheading the commercial and consumer market growth strategies for Epson within the regional ecosystem.
- Cross collaborate with international brand representatives to bridge performance marketing campaigns with strict corporate inventory objectives.
- Assisted in developing product roadmaps aligned with business objectives and strategies.
- Participated in product launches, coordinating tasks with marketing and sales teams.
Program Director & Facilitator
Academia Soluciones
San Salvador, El Salvador
10.2024 - Current
- Conceptualized, organized, and launched large scale educational events and workshops nationwide, fostering entrepreneurial networking and brand awareness.
- Oversaw budget planning and resource allocation for multiple educational programs.
- Developed strategies to increase public awareness of the organization's services.
- Collaborated with community partners to promote entrepreneurship initiatives and resources.
- Provided mentorship to entrepreneurs, guiding them through business challenges.
Head of Design & Marketing / Project Lead
Soluciones Centroamerica
San Salvador, San Salvador
02.2021 - 03.2026
- Directed digital transformation strategy, managing multi-brand advertising campaigns for 15+ corporate clients, enhancing brand visibility.
- Led design projects from concept to execution, ensuring brand consistency across all platforms.
- Designed and executed digital storytelling and performance driven content strategies that scaled brand communities to thousands of active followers.
- Mentored high-performing creative and design team, establishing workflow optimization models that improved project delivery timelines.
Education
Master of Science - Marketing
ESI School Of Management
Guatemala City10-2025
Specialization - International Specialization in Creative Advertisi
Escuela Monica Herrera
El Salvador01-2022
Bachelor of Arts - Graphic Design
Don Bosco University
El Salvador05-2021
Skills
- Brand strategy
- Product launch
- Market research
- Digital marketing
- Project management
- Creative advertising
Languages
Spanish
Full Professional
English
Professional
Timeline
Product Manager & Brand Strategy Leader
Soluciones Centroamerica
03.2026 - Current
Program Director & Facilitator
Academia Soluciones
10.2024 - Current
Head of Design & Marketing / Project Lead
Soluciones Centroamerica
02.2021 - 03.2026
Master of Science - Marketing
ESI School Of Management
Specialization - International Specialization in Creative Advertisi
Escuela Monica Herrera
Bachelor of Arts - Graphic Design
Don Bosco University