Summary
Overview
Work History
Education
Skills
Timeline
Generic

Karena Ortiz

Carlsbad,CA

Summary

I am an outgoing and detail-oriented professional with 11 years of marketing experience, a proven knowledge of brand representation and client relationship management. For the past 3 years, out of my pure passion for skincare and esthetics, I have also been performing facial and waxing services out of my home for friends and family. I am eagerly seeking to leverage my previous marketing experience and absolute love of people to seek a position in the field of esthetics.

Overview

10
10
years of professional experience

Work History

Marketing Coordinator

Lead Marvels, Inc.
05.2021 - 10.2023
  • Enhanced brand visibility by developing and implementing targeted marketing campaigns
  • Increased customer engagement through creation of compelling social media content and strategies
  • Strengthened relationships with key stakeholders by coordinating cross-functional promotional events
  • Supported clients in finding the right tone and balance to highlight their unique identity, then developed content and messaging to specifically meet those objectives

Marketing Specialist & Coordinator

Arthur J. Gallagher
05.2013 - 05.2021
  • Spearheaded client intake and developed marketing strategies, made recommendations and ensured objectives were met across multiple verticals
  • Identified, developed and evaluated marketing strategies, based on knowledge of establishment objectives, market characteristics and cost and markup factors
  • Researched media, market and demographics for existing and potential partnership development
  • Proofed/edited all content marketing before publishing to ensure SEO requirements were met and potential customer understanding was optimal

Education

Esthetician License -

JASMINE BEAUTY SCHOOL
San Diego, CA
05.2024

Herbalism / Herbal Medicine -

MOSS MEDICINE
San Diego
01.2023

Sports Nutrition Certification -

NASM, Academy of Sports Medicine
San Diego, CA
04.2020

Personal Training Certification -

NASM, Academy of Sports Medicine
San Diego, CA
04.2020

Licensed Pilates Instructor -

INFERNO HOT PILATES
San Diego, CA
06.2019

English Literature -

SAN FRANCISCO STATE
San Francisco, CA
09.2008

Skills

  • Licensed esthetician
  • Performed 50 supervised facials as an esthetics student
  • Experience with sugaring, hard and soft wax as hair removal modalities
  • Certified sports nutritionist, pilates instructor, and herbalist

Timeline

Marketing Coordinator

Lead Marvels, Inc.
05.2021 - 10.2023

Marketing Specialist & Coordinator

Arthur J. Gallagher
05.2013 - 05.2021

Esthetician License -

JASMINE BEAUTY SCHOOL

Herbalism / Herbal Medicine -

MOSS MEDICINE

Sports Nutrition Certification -

NASM, Academy of Sports Medicine

Personal Training Certification -

NASM, Academy of Sports Medicine

Licensed Pilates Instructor -

INFERNO HOT PILATES

English Literature -

SAN FRANCISCO STATE
Karena Ortiz