KARI WASMER
Lombard,IL
Summary
Experienced Copy Supervisor known for driving creative excellence in healthcare communications. Proven track record of collaborating with cross-functional teams to develop impactful digital assets across therapeutic areas. Skilled in translating brand strategies into effective creative solutions. Adept at mentoring and motivating teams to achieve brand consistency and innovation.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Copy Supervisor
Klick Health
02.2022 - Current
- Lead a team of writers and collaborate with art directors, creative directors, UX designers, account managers, and clients to develop compelling digital assets including emails, websites, social ads, online articles, and banner ads across cardiology, rheumatology, and mental health therapeutic areas.
- Provide strategic guidance to address client challenges and align creative solutions with overarching strategies.
- Translate brand marketing strategies and key messages into effective creative work while maintaining focus on brand objectives.
- Motivate and mentor designers and writers, fostering a culture of creative excellence while ensuring brand consistency.
- Present creative concepts rooted in brand strategy, influencing clients to embrace innovative ideas.
- Adhere to timelines and manage priorities to meet milestones and deadlines
SENIOR COPYWRITER
Intouch Solutions
01.2021 - Current
- Collaborated with a team of art directors, creative directors, UX, account, and clients on digital assets such as emails, websites, social ads, online articles, and banner ads in oncology, psoriasis, and cardiology
- Advocated for best solutions to client issues and consulted with the account team to understand overarching strategy
- Thoroughly understood brand marketing strategy and key messages and articulated how creative work relates to marketing strategy
- Inspired and led designers and writers to creative excellence across all channels, without losing sight of brand objectives
- Presented creative grounded in brand strategy and influenced clients to be open to new ideas
FREELANCE COPY SUPERVISOR
TBWA World Health
01.2020 - 01.2021
- Launched LYNPARZA, a co-promoted oncology drug, under extremely tight deadlines and during the COVID pandemic all while responding to significant changes in Prescribing Information and marketing strategy
- Coordinated with art directors, creative directors, UX, and clients while identifying key points from client briefs
- Translated scientific data into strategic marketing messaging and content
- Reviewed, edited, and proofed all copy developed internally and externally to ensure content was aligned with brand messaging and medical/ regulatory requirements
- Created, fact-checked, and submitted reference packets for medical, regulatory, and legal reviews
FREELANCE WRITER
01.2019 - 01.2021
- Authored study guides, ebooks, and practice exams while verifying alignment to proper test standards
- Generated blog articles aimed at improving SEO
- Created content based on state guidelines and specifications
- Ensured style guidelines were implemented and fact-checked
FREELANCE SCIENCE WRITER / EDITOR
Symmetry Creative Production
01.2016 - 02.2022
- Authored and edited middle school science textbooks based on NGSS standards
- Established specs and contributed to new art and photo selection
- Applied style guidelines from multiple publishers
LABORATORY ANALYST
EMLab P&K
01.2011 - 01.2020
- Increased revenue from Legionella and asbestos analysis by 55%
- Created and maintained standard operating procedure documents related to asbestos
LABORATORY DEPUTY
S&ME, Inc
01.2008 - 01.2011
- Managed the assessment and analysis of asbestos samples using polarized light microscopy and phase contrast microscopy
- Created and generated a variety of technical and detailed reports, to include monthly quality control summaries
MICROBIOLOGIST, Carolina Environmental, Inc
01.2005 - 01.2008
- Analyzed bulk and air asbestos samples using polarized light microscopy and phase contrast microscopy
- Conducted microbial identifications using manual and automated technology
Education
MASTER OF ARTS - Middle School Teaching
The University of North Carolina
Charlotte, NC2010
BACHELOR OF SCIENCE - Marine Biology
The University of NorthCarolina
Wilmington, NC2003
Skills
- Dependable and Responsible
- Cultural Awareness
- Training and Development
- Active Listening
- Problem-Solving
- Attention to Detail
- Written Communication
- Excellent Communication
- Flexible and Adaptable
Certification
NIOSH 582E (2013) Lean Six-Sigma training (2012) MICA; Advanced asbestos identification
Timeline
Copy Supervisor
Klick Health
02.2022 - Current
SENIOR COPYWRITER
Intouch Solutions
01.2021 - Current
FREELANCE COPY SUPERVISOR
TBWA World Health
01.2020 - 01.2021
FREELANCE WRITER
01.2019 - 01.2021
FREELANCE SCIENCE WRITER / EDITOR
Symmetry Creative Production
01.2016 - 02.2022
LABORATORY ANALYST
EMLab P&K
01.2011 - 01.2020
LABORATORY DEPUTY
S&ME, Inc
01.2008 - 01.2011
MICROBIOLOGIST, Carolina Environmental, Inc
01.2005 - 01.2008
MASTER OF ARTS - Middle School Teaching
The University of North Carolina
BACHELOR OF SCIENCE - Marine Biology
The University of NorthCarolina
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