Travel, reading, yoga, hiking, camping, gardening, foraging, community service
Kariina Rand
Hopewell,NJ
Summary
Dynamic Senior Manager with a proven track record in planning, implementing, and overseeing strategic improvements that drive business growth and enhance operational efficiency. Expertise in fostering an open culture that encourages the exchange of ideas and collaboration among team members. Committed to pursuing new professional challenges within a growth-oriented organization, leveraging skills to drive innovation and success. Passionate about transforming visions into actionable strategies that deliver measurable results.
Overview
16
16
years of professional experience
Work History
Sr. Manager, Community Development & Events
TerraCycle
05.2022 - Current
- Spearhead marketing strategy for community-focused projects encompassing social media and CRM initiatives.
- Manage external events coordination and the global event calendar.
- Facilitated data analysis and budget management for team.
- Create engaging resources to supplement current recycling initiatives and educate program participants.
- Manage relationships with organizations and provide partnership opportunities to assist in meeting sustainability and zero-waste goals.
- Support the rapid expansion and scaling of the company’s innovative recycling and litter mitigation initiatives.
- Develop and maintain a pipeline of potential governmental, business, and nonprofit partners.
- Mentored junior managers, fostering skills in project management and team collaboration to drive performance improvements.
Marketing & Communications Coordinator
Sourland Conservancy
08.2019 - 05.2022
- Transform strategic plan into actionable items to engage key stakeholders
- Developed and implemented strategic marketing plans to enhance brand visibility and engagement.
- Coordinated communication efforts across multiple channels, ensuring consistent messaging and branding.
- Translate the complexity of environmental issues (i.e. ash tree decline, PennEast pipeline) into public action and support.
- Design, build and maintain all external content - social media, video & photo library, online newsletter, and print newsletter.
- Led the rebranding of Sourland Conservancy.
- Develop, initiate, and execute enhanced communication capabilities internally.
- Support stewardship staff in the field across several restoration sites.
- Assist in the publishing and editing of the book Seeking the Sourlands.
Marketing Manager
Integrative Wellness Group
09.2017 - 03.2019
- Developed, initiated and executed print & online campaigns. 50% increase on annual Black Friday online sales.
- Oversaw website redesign and implementation.
- Streamlined brand messaging and communication to provide a consistent brand message.
Account Director
WaveMaker (formerly MEC)
05.2010 - 12.2015
- Worked on a number of industries and clients, including J&J, Chanel and Tiffany across 65 countries in EMEA and US market.
- Deployed and adapted new integrated communication planning process for J&J, strong successes on key brands, Johnson’s Baby and Neutrogena by initiating organizational behavior change.
- Designed and executed numerous digital campaigns for Chanel US, including their highest-grossing online sales for a fragrance launch.
- Project manged competitive data and budget analysis across J&J EMA region.
Education
Bachelor of Science - Business Administration
The College of New Jersey
Ewing, NJ01-2010
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The American Business School
Paris, France06-2009
Skills
- Strategic planning
- Cross-functional collaboration
- Operations management
- Email platform management
- Content Creation, Adobe Creative Suite, Canva
- Web analytics
- Database management
- CRM (HubSpot, DonorPerfect)
Interests
Timeline
Sr. Manager, Community Development & Events
TerraCycle
05.2022 - Current
Marketing & Communications Coordinator
Sourland Conservancy
08.2019 - 05.2022
Marketing Manager
Integrative Wellness Group
09.2017 - 03.2019
Account Director
WaveMaker (formerly MEC)
05.2010 - 12.2015
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The American Business School
Bachelor of Science - Business Administration
The College of New Jersey