Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
Karina Gonzalez

Karina Gonzalez

Clifton

Summary

Passionate marketing professional who thrives on finding harmony between data-driven insights and creative storytelling. My extensive experience has enabled me to enables me to uncover actionable insights that spark creativity and fuel growth. I bring a unique blend of analytical thinking and a love for storytelling, always seeking new ways to connect brands with consumers in meaningful ways.

Overview

4
4
years of professional experience

Work History

Associate Brand Manager

Global Aveeno Face
09.2024 - Current
  • Collaborate cross functionally to execute end-to-end innovation projects for the Aveeno Face platforms, driving initiatives from ideation through to successful market launch in key global markets.
  • Develop comprehensive retailer brand toolkits that outline strategic guidance, best practices, and executional references for innovation activations, ensuring alignment with global brand objectives.
  • Conduct monthly analysis of business performance using multiple databases, including Nielsen, to derive actionable insights and inform strategic decision-making.
  • Continuously monitor the competitive landscape and evaluate market trends, assessing new product launches and innovations to keep the Aveeno brand informed and competitive in the skincare sector.

Assistant Brand Manager

Kenvue Pediatric Professional
01.2024 - 08.2024
  • Supported Kenvue’s Pediatric portfolio, aligning strategies for Johnson's® and Aveeno Baby® with business objectives to enhance brand performance.
  • Managed 360-degree responsibilities, including Salesforce oversight, paid media content development, and CRM strategy execution to optimize customer engagement.
  • Led planning and execution for brand participation in major National Pediatric conferences (e.g., AWHONN, AAP), increasing brand visibility and industry connections.
  • Conducted critical business performance analytics and collaborated with cross-functional teams to address business needs and drive strategic initiatives.

Assistant Brand Manager

Johnson & Johnson Digital Shelf
09.2022 - 08.2023
  • Led the enhancement of Digital Shelf capabilities, establishing it as a data-driven performance channel that drives incremental conversion and implements consistent KPIs and reporting tools across various brands.
  • Successfully launched the Lubriderm® Brand restage by creating best-in-class content and optimizing product display pages, ensuring readiness for ship-to-trade execution.
  • Enhanced search engine optimization (SEO) copy to improve product visibility and rankings, directly contributing to increased traffic and conversions.
  • Delivered on key performance indicator benchmarks, utilizing data analytics to monitor performance and implement strategies for continuous improvement across digital shelf initiatives.

Assistant Brand Manager

Johnson & Johnson E-Commerce
06.2021 - 08.2022
  • Developed and implemented the first-ever reporting template for shopper marketing campaign activations, streamlining insights sharing with brand teams and internal partners to drive continuous improvement in future initiatives.
  • Authored and analyzed comprehensive reports, including POS metrics, sales discount/promotional tracking, and total business performance, providing actionable recommendations that fueled business growth.
  • Delivered monthly strategic updates to customer strategy teams, highlighting POS, traffic, and conversion trends, along with competitive landscape insights to support informed decision-making.
  • Partnered closely with the customer development team to optimize business activation planning, successfully launching a new item tracking report to manage the increasing scale of product innovations in the second half of 2022.

Education

BBA -

Villanova University
Villanova, PA
05-2021

Skills

  • Data-informed Strategy Development
  • E-commerce Shelf Management
  • Cross-Functional Collaboration
  • Project Management
  • Performance Reporting

Languages

Spanish
Native or Bilingual

Timeline

Associate Brand Manager

Global Aveeno Face
09.2024 - Current

Assistant Brand Manager

Kenvue Pediatric Professional
01.2024 - 08.2024

Assistant Brand Manager

Johnson & Johnson Digital Shelf
09.2022 - 08.2023

Assistant Brand Manager

Johnson & Johnson E-Commerce
06.2021 - 08.2022

BBA -

Villanova University

Similar Profiles

CREATE PROFILE