Karina Hernandez
San Diego,United States
Summary
Detailed Editor and Writer with 10 years of experience working with large volumes of audience-targeted content, trimming to fit style and grammatical considerations. Collaborative editor devoted to supporting multidisciplinary teams in exceptional content generation. Deadline-driven employee with proven reputation for timely project completion.
Overview
9
9
years of professional experience
Work History
Senior Copy Editor, Real Estate Segment
Demand Media Studios
Remote, CA
07.2013 - 01.2019
- Concurrently worked as Real Estate Segment Expert Consultant
- Mentored new writers to acclimate them to Demand Media's system and guidelines
- Provided feedback and coached writers in Writer Enrichment Program to improve writer performance
- Posted up-to-date and relevant real estate topics to weekly Real Estate Segment discussion forum
- Evaluated, revised and approved 500+ article titles for writing community
- Performed weekly article audits for writing quality and accuracy
- Flagged, edited and rewrote 1000+ articles
- Provided constructive feedback and rewrite requests to writers
- Provided feedback and evaluated team of 10-20 Real Estate Segment writers and copy editors
- Reviewed and approved writer applications
- Provided partner content feedback by responding to readers' comments, questions and complaints about articles
- Contributed to Special projects, such as eHow renovation, Global Post, RE/MAX Blog
- Collaborated with editors and page designers to create polished, attractive product
- Developed original quiz to test segment applicants' real estate knowledge
- Reviewed and revised 1000+ Real Estate and Finance Segment article titles, references and Introductions to extend life cycle
Freelance Writer
Demand Media Studios & The Star-News
San Diego, CA
12.2009 - 06.2013
- Conducted extensive internet research to provide facts and statistics for 4,000+ evergreen articles and blogs
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content
- Developed copy while maintaining brand voice and adhering to legal requirements
- Used Microsoft Word, Excel to store and share created documents
- Added keywords, meta descriptions and alt image tags to increase SEO presence
- Conducted 100+ live, phone and email interviews to obtain information
- Completed assigned pieces and developed independent stories
- Covered special events with eye for detail and tenacious pursuit of important information
Education
Bachelor of Arts - English & Women's Studies
No Degree - Real Estate Principles
Certificate - Copyediting
09.2024
Languages
Spanish
Native or Bilingual
Timeline
Senior Copy Editor, Real Estate Segment - Demand Media Studios
07.2013 - 01.2019
Freelance Writer - Demand Media Studios & The Star-News
12.2009 - 06.2013
UCLA - Bachelor of Arts, English & Women's Studies
UCLA Extension - No Degree, Real Estate Principles
UCSD Extended Studies - Certificate, Copyediting
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