Karina Vargas-Aquino
Philadelphia,PA
Summary
Dedicated individual with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
6
6
years of professional experience
Work History
Marketing Coordinator (Remote)
The Art Of Education University
04.2021 - Current
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Used online and offline marketing to generate leads, increase visibility and drive sales growth.
- Created and managed marketing budgets to monitor expenditures, control costs and increase ROI.
- Planned and executed internal and external events (in-person and virtual).
- Tracked and reported on marketing campaign responses.
- Coordinated with design and media teams to develop high-quality creative assets.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Devised content strategy to effectively engage target audiences.
- Improved website visibility through development and implementation of SEO strategies.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
Marketing Assistant
The Lighting Practice
05.2018 - 04.2021
- Coordinate with Principals and Associates on Proposal Packages.
- Develop branding for national firm awareness.
- Manage company social media platforms.
- Design layouts and graphics for presentation and website support.
- Report social media and website analytics.
- Update company records and contacts.
- Develop monthly opportunity reports.
- Assist with email communication.
- Organize external and internal educational events.
- Update website to optimize SEO and content.
Education
Bachelor's of Business Administration - Marketing
Temple University
Philadelphia, PA05.2018
Skills
- Market Analysis
- Event Planning
- Strategic Planning
- Communications Management
- Workflow Coordination
- Digital Marketing
- Campaign Development
- Planning and Coordinating
- Analytics and SEO
- Trade Shows and Events
- Event Planning and Logistics
Timeline
Marketing Coordinator (Remote)
The Art Of Education University
04.2021 - Current
Marketing Assistant
The Lighting Practice
05.2018 - 04.2021
Bachelor's of Business Administration - Marketing
Temple University
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