Karina Welle
Product Manager
Weston,WI
Summary
Product Management Professional with years of experience across multiple industries. I am passionate about customer advocacy, market research, and collaborating with stakeholders to create functional, efficient products that perform in the market. I am a strong leader who operates with transparency, authenticity, and warmth while also encouraging collaboration and efficiency. Effective decision-maker with persuasive and passionate presentation skills to continue to move the product through approval phases at a high level.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Product Manager
Marine Credit Union
04.2022 - Current
- Increased product adoption by collaborating effectively with cross-functional teams on marketing, training, and service-delivery strategies.
- Developed a cross-functional product development process with key stakeholders to develop and launch successful products with company-wide buy in
- Launched successful products by conducting thorough market research and identifying customer needs and utilizing customer and employee experience feedback
- Optimized product performance with data-driven analysis and continuous improvement initiatives.
Product Manager
Connexus Credit Union
06.2018 - 03.2022
- Increased loan adoption by overhauling preapproval strategies and re-evaluating processes and procedures with a cross-functional team
- Improved the customer experience by launching an online scheduling tool with an SaaS company, and leading the integration company-wide
- Launched successful new deposit products by conducting thorough market research and identifying customer needs and adjusting to market trends
- Optimized third-party vendors through consistent vendor management and leadership strategies
Head Buyer - E-Commerce
Footlocker.com
06.2010 - 06.2018
- Increased efficiency in the procurement process by streamlining vendor negotiations and implementing cost-saving strategies.
- Developed strong relationships with suppliers, resulting in improved product quality and timely delivery.
- Managed a diverse portfolio of products, ensuring optimal inventory levels and minimizing stockouts.
- Collaborated closely with sales and marketing teams to identify emerging trends and adjust buying strategies accordingly.
Category Marketing Manager - E-Commerce
Footlocker.com
11.2005 - 06.2010
- Increased brand visibility by executing targeted marketing campaigns and optimizing promotional materials.
- Developed innovative category strategies for improved product positioning and increased market share.
- Conducted thorough market research to identify new growth opportunities, resulting in successful product launches.
- Enhanced customer experience with tailored promotions and personalized recommendations based on shopper insights.
Bilingual Patient Assistance Center Counselor
Marshfield Clinic
05.2003 - 11.2005
- Enhanced patient experience by connecting patients to resources, aid, translation services, and appointments
- Improved client satisfaction through consistent communication, empathy, and understanding of their unique challenges as a non-English speaker
- Facilitated follow-up care, including home visits, appointments, payment plans, and translation services
- Collaborated with interdisciplinary teams to provide comprehensive care for clients with complex needs
Education
Product Management
Northwestern Kellogg School of Management
Chicago08.2022
Bachelor of Arts - Liberal Arts And Sciences
University of Wisconsin - La Crosse
La Crosse, WI05.2003
Skills
- Prioritization and Execution
- ROI Analysis
- Database Management Systems
- Teamwork and Collaboration
- Stakeholder Management
- Cross-functional Team Leadership
- Product Launches
- Businesses Cases
- Market Analysis
- Customer Feedback Utilization
- Data Analysis
- Strong presentation and persuasion skills
Affiliations
- CWOCC (Central Wisconsin Off-Road Cycling Coalition)
- Skiers and Snowboarders of the Midwest
- Ice Age Trail Alliance
- Stable Hands Therapeutic Riding Program
Certification
Professional Certificate in Product Management - Northwestern Kellogg School of Management
Bridging the Gap - Bilingual and Cross-Cultural Certification
Languages
Spanish
Professional Working
Timeline
Product Manager
Marine Credit Union
04.2022 - Current
Product Manager
Connexus Credit Union
06.2018 - 03.2022
Head Buyer - E-Commerce
Footlocker.com
06.2010 - 06.2018
Category Marketing Manager - E-Commerce
Footlocker.com
11.2005 - 06.2010
Bilingual Patient Assistance Center Counselor
Marshfield Clinic
05.2003 - 11.2005
Product Management
Northwestern Kellogg School of Management
Bachelor of Arts - Liberal Arts And Sciences
University of Wisconsin - La Crosse
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